It’s a Proven Fact When you use Proven Winners’ white containers and POP in your displays, you’ll sell more plants. Why? Because branding catches the consumer’s attention and influences their purchasing decisions. Just how many more plants will you sell? A recent independent study by StandPoint Market Navigation, the leader in home and garden market research, found that consumers chose Proven Winners at a rate of 5 to 1 when sold in the branded package with a POP display. Now that’s growing your bottom line.
SELL 5 OF THESE
OR 1 OF THESE
THE RESULTS Kip Kreel’s StandPoint’s research included creating two different displays at two different retailers and tracking sales from those displays over a nine-day period. At both retailers, the first displays featured only Proven Winners plants in branded containers accompanied by POP materials. The second displays, which were side by side with the first, contained no POP. They were plants-only displays with 50% in unbranded green containers and 50% in Proven Winners containers. Percent of Total Plants Sold – Proven Winners in branded containers accounted for over 87% of the plants sold.
BRAND POWER Consumers expect branding and respond positively to it. To take advantage of the power of the Proven Winners brand and the improved sell-through it provides, make sure to use the white Proven Winners branded container or a specialty container specific to that variety. For hanging baskets, include the hanging basket dangler tags available for maximum brand identity. FREE CONTAINERS AND MATCHING TRAYS We’re going to give you a free case (440 containers) of our 4.25 Grande Self-Symetricize® containers and 50 Self-Symetricize® 8-Count Trays.
Proven Winners branded container on a fixture with POP Proven Winners branded container on a fixture WITHOUT POP Proven Winners plants sold in a generic container on a fixture WITHOUT POP
13%
Proven Winners is happy to provide you with a sample
22%
of our Grande containers with matching trays. See for yourself how our branded white containers
65%
out sell the generic pots. This offer may only be redeemed once per address.
30 888-323-0730 www.pweuro.com
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