2011-12 EuroAmerican Propagators Catalog

2 0 1 1 - 2 0 1 2

THE #1 PLANT BRAND

‘Platinum Wallaby’ Ptilotus

Cover page: SUPERBELLS ® Cherry Star Calibrachoa hybrid

Table of Contents

The EuroAmerican Advantage Must-Have New Introductions

4 6 7 8 9

Must-Have Varieties

The P. Allen Smith Collection EuroAmerican Product Forms

Liner Sizes Available

10 12 13 14 15 16 20 22 24 26 28 30 40 44 44 45 46 47 48 49

Unrooted Cuttings Program

Mixed & Mingled ™ Prefinished Plants

The Proven Advantage

Reaching Consumers Support for Growers Key Account Program Support for Retailers

Point of Purchase Programs Support for Landscapers

The Branded Package

Tag Options

Profits Extending Programs

Early Birds Fall Magic

Southern Magic Ecovation Plants ™

The 30-second Planter ™

Spring Plants

Savvy Succulents ® Graceful Grasses ® Flowering Shrubs Ordering Basics Events & Shows

159 179 189 195 203 207

Index

The New EuroAmerican Propagators

We are devoted to nurturing the connection between our company and yours through better programs and even more outstanding service. “ ”

C.E.O. Partner

in our lives, our gardens show us the great value of change. More than anything “ ”

C.O.O. Partner

Gerald Church C.E.O., Partner John Rader C.O.O., Partner

The best genetics with the most powerful consumer marketing in the industry.

The EuroAmerican Advantage The best Proven Winners® plants start with the best liner producer. At EuroAmerican, we’re blessed with exceptional weather, superior light levels, and cool ocean breezes…all yielding robust, toned liners in every season.

Our collection of Proven Winners genetics, paired with the extensive marketing programs, gives growers and retailers proven profitability nationwide.

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Blue skies and cool ocean breezes provide the most toned Proven Winners liners in North America year-round.

Our newly renovated propagation houses provide more controlled environments for stronger rooting from the start.

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SUPERBELLS ® Cherry Star Calibrachoa hybrid

SUPERBELLS ® Grape Punch Calibrachoa hybrid

WITCH DOCTOR ™ Dianthus hybrid

BLACK KNIGHT Echeveria hybrid

ROCKAPULCO ® Coral Reef Impatiens walleriana

ILLUSION ® Garnet Lace Ipomoea batatas

VOGUE ® ‘Rita’ Mandevilla hybrid

SWEET CAROLINE Bewitched Improved Ipomoea batatas

INFINITY ® Salmon Bisque New Guinea Impatiens

SUPERTUNIA ® White Russian Petunia hybrid

HOME RUN ® Red Rosa hybrid

SUPERBENA ® Royale Peachy Keen Verbena hybrid

Must-Have New Introductions What are the promising profit-makers for spring 2012? The EuroAmerican team has identified the following new introductions as this year’s must-have varieties based on trial performance, grower feedback, and consumer appeal.

GATOR ™ Aloe variegata

SUPERBELLS ® Coralberry Punch Calibrachoa hybrid

SIMPLY SCENTSATIONAL ™ Heliotropium hybrid

LUAU ™ ‘Pipedream Tangerine’ Hibiscus hybrid

DAISY MAY ™ Leucanthemum hybrid

SNOW PRINCESS ® Lobularia hybrid

VOGUE ® Ruby Mandevilla hybrid

SENETTI ® Magenta Bicolor Pericallis hybrid

SUPERTUNIA ® Pretty Much Picasso ® Petunia hybrid

SUPERTUNIA ® Vista Bubblegum Petunia hybrid

INTENSIA ® Blueberry Phlox hybrid

SUPERBENA ® Pink Parfait Verbena hybrid

Must-Have Varieties Each year, our must-have varieties come out on top in terms of performance in the garden, popularity with the consumer, and profitability for the retailer and grower – and this year’s selections are sure to be in high demand.

This Partnership Delivers Passionate and casual gardeners alike look to P. Allen Smith for inspiration and ideas. They trust his recommendations and his endorsements of Proven Winners varieties. It’s a promotional partnership that leads consumers into garden centers looking to duplicate his success with our plants. And that translates into more sales for growers and retailers.

Annual sales of the P. Allen Smith Platinum Collection exceeds 30 million units

ANGELFACE® Blue Angelonia hybrid GOLDILOCKS ROCKS™ Bidens ferulifolia SUPERBELLS® Blackberry Punch Calibrachoa hybrid SUPERBELLS® Plum Calibrachoa hybrid SUPERBELLS® Red Calibrachoa hybrid SUPERBELLS® Yellow Chiffon Calibrachoa hybrid SEÑORITA ROSALITA® Cleome hassleriana COLORBLAZE® Dipt in Wine Coleus hybrid COLORBLAZE® ‘Sedona’ Coleus hybrid GRACEFUL GRASSES® King Tut® Cyperus papyrus DIAMOND FROST® Euphorbia graminea ROCKAPULCO® Series Impatiens walleriana ‘SWEET CAROLINE Light Green’ Ipomoea batatas SWEET CAROLINE Raven Ipomoea batatas LUSCIOUS® Citrus Blend™ Lantana hybrid BROADWAY LIGHTS™ Leucanthemum hybrid LAGUNA™ Sky Blue Lobelia hybrid

LUCIA™ Lavender Blush Lobelia hybrid SNOW PRINCESS™ Lobularia hybrid GOLDDUST™ Mecardonia hybrid INNOCENCE® Opal Nemesia hybrid SYMPHONY Lemon Osteospermum hybrid

CHARMED® Wine Oxalis species DAREDEVIL® Mulberry Pelargonium SUPERTUNIA® Bordeaux Petunia hybrid SUPERTUNIA® Pretty Much Picasso® Petunia hybrid SUPERTUNIA® Royal Velvet Petunia hybrid SUPERTUNIA® Vista Bubblegum Petunia hybrid SNOWSTORM® GIANT SNOWFLAKE® Sutera hybrid SUPERBENA® Royale Chambray Verbena hybrid

“The goal of both Proven Winners and myself is to inspire consumers to greater gardening success. By working together, we can create even greater synergies and more successful consumers – and as a result, more beautiful gardens.”

Product Forms

Vegetative liners sized to fit every need. Our conventional 84-cell sized liner still remains the most popular and profitable for growers nationwide. However, every business is different, so we put forward several options. For customers looking to save on freight, we offer our much smaller sizes like the 128 & 162-Elle. Growers who need that fast-finishing alternative can opt for our larger 32-Cell sizes. No matter what your business’s need, our sales and production departments are dedicated to working together and delivering the best-sized solution for your programs. Available Liner Sizes

ELLEPOT PROGRAM

For the second year in a row, we’re offering our top selling varieties in the Ellepot program. Developed for a stronger, more well-branched root system, these liners will have

128-Elle Liner

a quick start in your production. And with more liners per tray than our conventional 84-cell size, more plants fit per box, resulting in dramatic freight savings.

162-Elle Liner

72-Cell Liner

CONVENTIONAL LINER SIZES

Our 84-cell liner still remains the most popular for growers nationwide. A great balance between reasonable freight rates and fast finish times, these liners make the most profit for more growers.

84-Cell Liner

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TURBO TRAY ™ For growers needing a fast finish, we offer our 32-cell Turbo Tray. A 4 x 2 1/8” root ball with multiple cuttings per liner will finish fast – really fast – with unbeatable Proven Winners performance.

32-Cell Liner

32S-Cell Liner

50D-Cell Liner

50-Cell Liner

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Unrooted Cuttings Are you a key-level grower with EuroAmerican? If so, take advantage of lower input costs with our unrooted cutting programs. Unrooted cuttings are available on our line of Sweet Caroline & Illusion® Ipomoea, Infinity® New Guinea Impatiens, Sunny ™ and Sun Brella’s ™ Osteospermum and select varieties of our Savvy Succulents® line.

Illusion ® & Sweet Caroline Ipomoea A minimum order is 1,500 cuttings. Order in minimum quantities of 200 per variety. Available to key-level growers only. The required Proven Winners® tag will be shipped with each order. Infinity ® New Guinea Impatiens A minimum order is 3,000 cuttings. Order in minimum quantities of 200 per variety. Available to key-level customers only. The required Proven Winners® tag will be shipped with each order. Sunny ™ & Sun Brella’s ™ Osteospermum A minimum order is 3,000 cuttings. Order in minimum quantities of 50 per variety (packed as 52) . Available to all customers. Growers may choose from three tagging options: a Standard Proven Selections branded tag, a

generic pixie tag, or your own pre-approved custom tagging option at the time of order.

Savvy Succulents ® Limited to varieties on the URC price list. A minimum order is 3,000 cuttings. Order in minimum quantities of 200 per variety. Available to all customers. Proven Selections® tags are available, but not required.

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Mixed & Mingled ™ Assorted Trays For growers and retailers who just need a little, try the assorted trays from EuroAmerican Propagators. The same great quality liners as our standard trays, just in smaller doses for more variety.

Assorted Begonia Collection Three 50-cell trays Available weeks 52-20 Assorted Coleus Collection Four 84-cell trays Available weeks 48-25 Assorted Sempervivum Collection One 84-cell tray Available year-round Assorted Retro Gang Aloes Collection One 84-cell tray Available year-round

Assorted Savvy Succulents Collection

Three 84-cell trays Two 50-cell trays Two 32-cell trays Available year-round

Assorted Aloes & Agaves Collection One 84-cell tray Available year-round

Assorted Premium Quick-Start Savvy Succulent Collection Four 32-cell trays Available year-round

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EuroAmerican Prefinished Plants Need to get your spring sales off to a head start? Bring in a shipment of EuroAmerican’s prefinished Proven Winners® and Proven Selections® plants in our branded package. Taking advantage of our bright light and outdoor growing conditions in early spring, you’ll be able to offer your consumers the fullest, most toned, garden-ready plants with exceptional performance. Contact your broker sales representative to put together the collection of varieties that’s right for you.

See page 178 for more information on our pre-finished succulents program.

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The Proven Advantage

Here’s How We’re Reaching Every Kind of Gardener Your success depends on a broad customer base, from the most passionate, experienced gardeners to casual, novice consumers. Proven Winners reaches both audiences and everyone in between through targeted marketing efforts across all media. From radio, television, and magazine advertising to online marketing and event promotions, the Proven Winners brand is showing up everywhere. And that means more business for you. 1

PARTNERSHIP WITH P. ALLEN SMITH Annual sales of the P. Allen Smith Platinum Collection exceeds 30 million units. Make sure you check out our new POP options for the Platinum Collection.

QUARTERLY PUBLICATION OF ONLINE MAGAZINE, PROVEN BEAUTY® 13,500 subscribers – available in English, French, and Spanish. The winner of the Garden Writer’s Association’s Gold Award

3 300 PLANT SAMPLES TO GARDEN WRITERS We send our newest varieties to 300 Garden Writers so they can preview our new plants and see for themselves how they look and perform. More information on page 19.

ADVERTISING IN FINE GARDENING & POPULAR LIFESTYLE MAGAZINES Over 47 million subscribers. These ads will appear February through April in 2011. 4

WEEKLY TARGETED MESSAGING THROUGH SOCIAL MEDIA EFFORTS ON TWITTER AND FACEBOOK $100,000 in advertising spent on Google, 30,000+ friends on Facebook and the top 100 websites that gardeners visit.

BROAD TELEVISION ADVERTISING P. Allen Smith’s gardening shows and GardenSMART Sponsorship. 200 million impressions.

RADIO ADVERTISING AND PROMOTION ACROSS 24 MAJOR MARKETS Atlanta, Boston, Calgary, Chicago, Dallas, Detroit, Hartford, Houston, Kansas City, Los Angeles, Louisville, Milwaukee, Minneapolis, New York, Philadelphia, Portland, Raleigh, Salt Lake City, San Diego, San Francisco, Seattle, Tampa Bay, Toronto, Vancouver.

Calgary

Vancouver Seattle

Minneapolis

Boston

Toronto

Portland

New York City Hartford

Milwaukee

Salt Lake City

Detroit

Chicago

Philadelphia

San Francisco

Kansas City

Louisville

Los Angeles

Raleigh

Dallas

San Diego

Atlanta

Houston

Tampa Bay

GARDENER’S IDEA BOOK GIVEAWAY Requested by over 400,000 consumers in 2010.

Justbecause your view is sky high and there’snodirt todig,doesn’tmean you can’t createanoutdoor space that othersenvy.Simple iron furniture with contemporary fabric accents come alivewhen youadda collectionof glossyblack containers in a varietyof heightsand shapesand fill them with stylish foliageand floweringplants from ProvenWinners.

PRSRTSTD U.S. Postage PAID Champaign, IL PermitNo.880

! !!! ! If you’re looking formore great ideas or foradditional informationon Proven Winners varieties, visit your local independentgarden center.More than8,000of themacrossNorth Americagrowand know Proven Winners.They are your resource for questions aboutwhich plantswill be

!!! !

GrowingTip: A balcony full of containers in full sunwill require frequentwatering.Consider plantingmany ofour low-water-useplants. Fora list, visitwww.provenwinners.com.

111EastElmStreet,SuiteD Sycamore, Illinois60178

Below, left to right:SUPERTUNIA ® Red Petunia hybrid ,COLORBLAZE ® KingswoodTorch,andRoyalGlissadeColeus hybrids, andDAREDEVIL ® Claret Pelargonium zonale Opposite, container at left: Crescendo –COLORBLAZE ® KingswoodTorchColeus hybrid, ILLUSION ® Midnight Lace Ipomoea batatas, GRACEFULGRASSES ® Purple FountainGrass Pennisetum setaceum, andSUPERTUNIA ® Red Petunia hybrid Opposite, second from left: AmberGlow –SUPERBELLS ® Dreamsicle Calibrachoa hybrid, COLORBLAZE ® RoyalGlissadeColeus hybrid , and ILLUSION ® Midnight Lace Ipomoea batatas Opposite, large container to right ofumbrella: Overjoyed –COLORBLAZE ® RoyalGlissadeColeus hybrid ,GRACEFULGRASSES ® KINGTUT ® Cyperus papyrus, ‘SweetCarolineSweetheartRed’ Ipomoea batatas, LUSCIOUS ® CitrusBlend Lantana hybrid ,andDAREDEVIL ® Claret Pelargonium zonale; other containers in samegrouping–SUPERBELLS ® Dreamsicle Calibrachoa hybrid and GRACEFULGRASSES ® Purple FountainGrass Pennisetum setaceum Opposite, far right: Stand&Salute –SUPERBELLS ® Red Calibrachoa hybrid, GRACEFULGRASSES ® KING TUT ® Cyperus papyrus, ILLUSION ® Midnight Lace Ipomoea batatas, and LUSCIOUS ® CitrusBlend Lantana hybrid successful in your climateand your garden andhow best to care for them.To finda

local independent garden center that sellsProvenWinners, visit www.provenwinners.com.You’ll find lotsofhelpfulgardening tips and ideason our site aswell.And if you haveotherquestions, call us at 877-865-5818. TheProvenWinners team is here tohelp.

!!!!! !! Want a sure thing?Plantour Picasso’s Fantasy combination.Because all three plants in this combination are vigorous growers, it’sbest to startwith a large container,planting equal numbers ofeach plant. Formost containers, two ofeachor threeof each is optimal.With consistentwatering andoccasional trimming and shaping, you’llhave a container full of vibrant plants thatwill stop people in their tracks.And if you’re looking for a solitary stunner thatwillperform fromearly spring to the firsthard freeze, in containers or the landscape,Snow Princess ® is yourbest bet.

WaterWise ® Kit Take theguesswork out ofwatering by installing this easy-to-use, self-contained kit that waters up to 10 containers or 30 feetof landscape froma single faucet.

ProvenWinnersPlantFoods

Delivers nutrients continuously–everyday– for a full gardening season.

Highly soluble, fast actingand containsEDDHA iron,which keeps plants greenandhealthy longer.

Topurchase these andothergreatgardeningproducts fromProvenWinners, visitwww.provenwinners.com.

OUTDOOR LIVING EXTRAVAGANZAS ACROSS NORTH AMERICA Four locations in 2011 – Atlanta, Milwaukee, Seattle, Toronto. 800 attendees.

Opposite: Picasso’s Fantasy –SUPERTUNIA ® PRETTYMUCHPICASSO ® Petunia hybrid, SNOW PRINCESS ® Lobularia hybrid, and ‘SweetCaroline LightGreen’ Ipomoea batatas– also shown in ProvenWinners containers at right At right: Lavender Luster –SNOW PRINCESS ® Lobularia hybrid andSUPERTUNIA ® Giant Pink and LavenderSkies Petunia hybrids withamono ofSNOW PRINCESS ® Lobularia hybrid Above:SNOW PRINCESS ® Lobularia hybrid withSUPERTUNIA ® VistaBubblegum Petunia hybrid 4

HERE’S HOW WE’RE DELIVERING MORE RESULTS FOR YOU

175,119 133,882 102,693 43,800

2010

450,000 (projected distribution) 225,000 400,000

3,958

33%

2011

2010

2009

2,781 2,925

24%

2010

2009

2008

2009

2008

2003

2007

Gardener’s Idea Books requested by consumers

Un-Aided Brand Awareness Increased 313% since 2003

12,003 Personally Answered Consumer Comments

Consumer Email Database

The Vote Is In

Consumers have voted and Proven Winners® is listening! Coming this spring, the container combination advertisement chosen by Proven Winners’ database of avid gardeners will be featured in popular magazines such as Better Homes and Gardens, Canadian Gardening, Birds and Blooms and Fine Gardening. Proven Winners’ print advertising schedule will reach millions of gardeners across North America in the spring months of 2011—before they head to their local garden centers to choose what plants they will use to beautify their home for the season.

2,035 Votes

3,634 Votes

1,318 Votes

1,140 Votes

The winning combination features Snow Princess®, Sweet Caroline Light Green and Supertunia® Pretty Much Picasso®—all of which proved to be popular plants last year with many garden centers running out early in the season. Popular on their own, these plants combine to make a stunning combination, which we’ve named “Picasso’s Fantasy”.

Passionate and casual gardeners alike turn to gardening magazines and columnists for advice and recommendations on what plants to grow in their own gardens. We’re so sure about the quality and performance of Proven Winners that we provide two dozen of our newest varieties to 300 garden writers and bloggers across North America – 250 in the U.S. and 50 in Canada. With our plants in their hands and in their gardens, the writers can preview our introductions and see for themselves how they look and perform in their region. It’s a plant giveaway that creates exposure for our plants every time a writer features information and photographs of Proven Winners plants in their columns.

SENDING SAMPLES TO OVER 300 GARDEN WRITERS

More Ways EuroAmerican Helps GROWERS Increase Their Business with Proven Winners OUR COMPLETE ONLINE CULTURAL GUIDE

THE COMPLETE PACKAGE We guarantee greater sell-through with our branded containers or we’ll refund the difference.

When you have growing questions, our online guide has the answers anytime you need them.

GOLD KEY, SILVER KEY, AND BRONZE KEY PROGRAMS With only 20,000 liners needed to start in the program, growers earn valuable points and marketing benefits. See page 22 for more details.

OUR ONLINE PLANT TIP SHEETS

S upertunia p retty M uch p icaSSo Petunia hybrid ®

G oldilocks R ocks Bidens hybrid

L ucia Lobelia hybrids ®

™

NEW

Top 50 P.AllenSmith PlatinumCollection

NEW

GOLDILOCKSROCKS ™ Bidenshybrid USPPAF CanPBRAF

LUCIA ® LavenderBlush Lobelia erinus ‘USLOB13’USPPAFCanPBRAF

SUPERTUNIA ® PRETTYMUCH PICASSO ® Petunia hybrid ‘BHTUN1501’USPPAF CanPBRAF

Uses: Use inhangingbaskets,windowbaskets and landscaping. Features: Vigorous,heatanddrought tolerant; brightgold flowers spring to fall.

Exposure: Sun or partial shade Height: 6-8” Spacing: 6-8” HardyTemp: 35°F (2°C) Uses: Great in both landscapes and containersofall kinds. Features: True blue flowers canbe difficult to find innature but Lucia’sare true, real blue.This Lobelia has betterheat tolerance thanolder varieties. Attracts hummingbirds.

Constant summer flowering in a semi-double bloommakesGoldilocksRocks spectacular, and its compact, trailing habit creates exceptional hanging baskets and combos. Excellent for small pot production butwill reacha good size for consumers. GrowingTips: Self-cleaning, nodeadheading necessary. Exposure: Full sun Height: 12-14” Spacing: 10-14” HardyTemp: 30°F (-1°C)

This series of Lobelia isabsolutely phenomenal. The rich cobalt blueofDarkBlue and thepale lavenderof LavenderBlush arebreathtaking and are the perfectaccent forother colorful plants. Amoreuprightgrower than Laguna, Lucia forms mounds of flowers that love the summer heat. GrowingTips: Self-cleaning,no deadheadingnecessary.Be sure that you donot keep the soilwet.Allow the soil surface todry beforewateringagain.

Exposure: Full sun Height: 8-12” Spacing: 12-18” HardyTemp: 30°F (-1°C) Uses: Great in landscapes and in combination planters. Features: Unique coloration; vigorousplant is great for mixing in combinationwith other vigorous plants; attractsbutterflies and hummingbirds; deer resistant.

The unique colorationof thisPetuniawill create a tremendousamountof interest fromgardeners. With its deep violet throatand softer violetpetal surrounded by a chartreuse edge,SupertuniaPretty MuchPicassowillmakea striking focal point in the garden.Thisexceptionally vigorous growerhasa strong trailinghabit,whichmakes it perfect in the landscapeor large containers. GrowingTips: Unlike someother Petunias,Supertunia Pretty MuchPicassso is self-cleaning sonodeadheading is necessary.

The#1PlantBrand. ®

The #1 PlantBrand. ®

The#1 PlantBrand. ®

We’ve added even more online tip sheets to our database. Available online to print and share with customers and employees.

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OUR POPULAR PROVEN WINNERS ROADSHOWS Get the latest growing information on our new varieties and hear from the experts at these annual seminars. 2011 Locations – Charlotte, NC – Chicago, IL – Kelowna, BC – Nashville, TN – Newark, NJ – Richmond, VA – Seattle, WA See page 206 for more details.

To get the most from your plants, you need a high-quality fertilizer that works with your water supply. So we’ve developed four different formulations to minimize and correct pH-related problems. Just provide your EuroAmerican Sales Representative with water test results, and they’ll recommend which fertilizer will work best in your greenhouse. Plus, you can choose from a cold weather growing product as well as a greening formula. THE BEST FERTILIZERS FOR THE BEST PLANTS

PROFIT EXTENDING PROGRAMS From Early Birds™ to Fall Magic® and all the programs that fit in between, we’ve got you covered to extend your selling season month after month. See full program details on pages 44 - 48

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Earn Points With Every Dollar

With the Key Account Grower program from

EuroAmerican Propagators, you can earn key

points that can be redeemed for point of

purchase materials, fertilizers, advertising

programs or even reward travel to our June

Bloom Symposium. As your key level

increases, so does the number of points

you earn per liner.

CLAIMING REWARDS IS SIMPLE To redeem your key points, you may either call your EuroAmerican Inside Sales Representative or log onto www.provenwinners.com and shop. 3,000 TO 4,000 POINTS

TAG-SHAPED COLORWISE® SIGNS AVAILABLE IN 2 SIZES – 18” X 45” AND THE NEW 12” X 30” MINI SIZE

2,400 TO 3,700 POINTS

PROFESSIONAL FERTILIZERS

50,000 TO 75,000 POINTS 125,000+ POINTS

FREE ROUND TRIP AIRFARE & HOTEL FOR THE EUROAMERICAN JUNE BLOOM SYMPOSIUM

FREE PRINTING AND MAILING OF 2,500 GARDENER’S IDEA BOOKS TO YOUR CONSUMER BASE

To Achieve Bronze Key Silver Key

You Must Order 20,000 Liners 50,000 Liners 100,000 Liners

And Earn

1/4 point per liner 1/2 point per liner 1 point per liner

Gold Key

Key qualification is based on a July 1 to June 30 calender year.

Benefit

Gold Silver

Bronze

• • • • • • • • • •

Retail Merchandise Benefits

Proven Winners® Point of Purchase Packages

Proven Winners® Advertising Options

Proven Winners® Apparel

Proven Winners® Books & Brochures

Proven Winners® Plant Food & Soil

Proven Winners® Professional Greenhouse Fertilizer

Proven Winners® Retail Bench Displays

Proven Winners® Watering Systems & Planters

Proven Winners® All Natural Gardener Goods

Reduced Pricing and Input Costs Reduced Volume Pricing

• • •

Option to Purchase Ipomoea Unrooted Cuttings

Option to Purchase New Guinea Impatiens Unrooted Cuttings

Travel & Meeting Benefits Invitation to Key Breakfast at the OFA Short Course

• •

•

Free Round Trip Airfare and Hotel for the June Bloom Symposium

Additional Priority Benefits Priority Listing on the Grower/Retailer listing on www.provenwinners.com

• •

First to Receive the 2011-12 New Varieties Sample Package

More Ways EuroAmerican Helps RETAILERS Increase Their Business with Proven Winners 1 POINT OF PURCHASE MATERIALS A wide selection of colorful, professionally designed POP to fit any garden center and catch your customers’ attention.

2 THE WE GROW SMILES ™ CAMPAIGN Looking for a way to get exposure and good publicity? This campaign kit includes all the marketing materials to make your plant giveaway a success.

4 OUR ONLINE RETAILER LISTING Every year, more than 600,000 customers visit our website to find out where to buy Proven Winners. We make it easy for them to find you.

THE BLOOMBOX KIT Everything you need to

organize a container gardening workshop, customizable to your garden center.

24 888-323-0730 www.pweuro.com

!!! ! 6 GARDENER’S IDEA BOOK GIVEAWAY

THE iGARDEN CERTIFICATION PROGRAM It’s FREE, it’s easy, and it gives your staff the information they need to make more sales. Join the 8,000 employees that train annually.

For 2011, retailers have the opportunity to get our Gardener’s Idea Book in their customers’ hands through our special PRSRTSTD U.S. Postage PAID Champaign, IL PermitNo.880 111East ElmStreet,SuiteD Sycamore, Illinois60178 SuggestedRetail Price: $1.00 ©2010ProvenWinners ® All rights reserved. Highly soluble, fast actingand containsEDDHA iron,which keeps plantsgreenand healthy longer. ProvenWinnersPlant Foods

! !!! ! If you’re looking formore great ideas or for additional information on Proven Winners varieties, visit your local independent garden center.More than 8,000 of them acrossNorth America grow and know Proven Winners. They are your resource for questions aboutwhich plantswill be successful in your climate and your garden and how best to care for them.To find a

local independent garden center that sells ProvenWinners, visit www.provenwinners.com.You’ll find lots of helpful gardening tips and ideas on our site aswell.And if you have other questions, call us at 877-865-5818. The ProvenWinners team is here to help.

WaterWise ® Kit Take the guesswork outofwateringby installing thiseasy-to-use, self-contained kit that waters up to 10 containers or30 feet of landscape froma single faucet.

Delivers nutrients continuously– every day– fora full gardening season.

Topurchase these and other greatgardeningproducts from ProvenWinners, visitwww.provenwinners.com.

™

customized mailing offer. We pay for the books, address them using the retailers’ mailing list, and include a customized promotional message for the garden center. All retailers have to do is provide the list and pay the postage. The giveaway is an easy, affordable, and effective way to inspire consumers to come into their garden center.

7 EVERYTHING A GARDENER

NEEDS TO ENSURE SUCCESS Not only do we offer a great line of plants, but we also provide premium soil and plant foods, and even watering solutions. So we make it easy for you to make your customers successful in the garden. Order WaterWise and Proven Winners soil and fertilizers by visiting www.pwcertified.com.

8 OUR STORE-WITHIN-A-STORE CONTEST Each year we sponsor a contest to encourage and recognize the creative merchandising efforts of retailers. For 2011, four $1,000 cash prizes will be awarded and winners will also appear in Today’s Garden Center magazine. For complete contest details, visit www.pwcertified.com.

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Three Ways to Organize Your Garden Center EuroAmerican has the Proven Winners Point of Purchase Materials to Make It Easy and Attractive. All Point of Purchase materials, including many more options than these shown, are available online. Visit www.pwcertified.com or contact your EuroAmerican Inside Sales Representative to purchase with Key Points.

INTEREST

ORGANIZE BY

Available in 2 sizes – 23 x 23-inches and 18 x 18-inches, 2 sided on coroplast with a grommet in each corner for hanging.

11 x 7-inch benchcards – content matches the 23 x 23-inches and 18 x 18-inches signs.

Tag-shaped signs available in 2 sizes – 18 x 45-inches and 12 x 30-inches.

2.5 x 5-feet Horizontal and Vertical banners – 2 sided with 4 grommets and hemmed with 6-feet of roping on all 4 corners.

11 x 17-inch benchcards – content matches the tag-shaped signs.

Tag-shaped ColorWise® signs available in 2 sizes - 18 x 45-inches and 12 x 30-inches.

COLOR

ORGANIZE BY

Color-themed posters available in 2 sizes – 24 x 34-inches and 16.5 x 23.5-inches.

11 x 17-inch benchcards – content matches the tag-shaped signs.

NEED

ORGANIZE BY

2.5 x 5-feet Horizontal and Vertical banners – 2 sided with 4 grommets and hemmed with 6-feet of roping on all 4 corners.

Available in 2 sizes – 23 x 23-inches and 18 x 18-inches, 2 sided on coroplast with a grommet in each corner for hanging.

7 x 11-inch benchcards – content matches the 23 x 23-inches and 18 x 18-inches signs.

More Ways EuroAmerican Helps Landscapers Increase Their Business with Proven Winners Our extensive selection of exceptional plants for the landscape not only provides beautiful options for individual gardeners but also meets the standards and needs of professional landscape firms and high-profile venues, like the Hotel del Coronado. We provide a complete collection of annuals, perennials, and succulents and recommendations on what will work best in different regions. Interested in becoming a licensed landscape grower? At EuroAmerican, we know that tags and pots can become a nuisance on the job site. By joining our network of licensed landscape growers, you can opt out of the required tag per every liner. We can also supply you with the Ellepot® program to grow your landscape material without plastic waste.

Landscapes as magnificent and high-profile as Hotel del Coronado off the coast of San Diego, choose Proven Winners plants. From the waves of glorious color surrounding the pools and patios to the stylish mix of succulents surrounding the restaurants, Proven Winners and Proven Selections varieties are everywhere. Contact our office if you have a high profile site that is interested in becoming a Proven Winners Signature Garden ™ .

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The Proven Winners website has an area dedicated specifically to the needs of professional landscapers. It includes regional recommendations of the best landscape plants and features online tools for estimating the number of plants and amount of mulch needed for specific landscape sizes.

Contact our office for your free copy of our Proven Landscapes catalog.

It’s a Proven Fact When you use Proven Winners’ white containers and POP in your displays, you’ll sell more plants. Why? Because branding catches the consumer’s attention and influences their purchasing decisions. Just how many more plants will you sell? A recent independent study by StandPoint Market Navigation, the leader in home and garden market research, found that consumers chose Proven Winners at a rate of 5 to 1 when sold in the branded package with a POP display. Now that’s growing your bottom line.

SELL 5 OF THESE

OR 1 OF THESE

THE RESULTS Kip Kreel’s StandPoint’s research included creating two different displays at two different retailers and tracking sales from those displays over a nine-day period. At both retailers, the first displays featured only Proven Winners plants in branded containers accompanied by POP materials. The second displays, which were side by side with the first, contained no POP. They were plants-only displays with 50% in unbranded green containers and 50% in Proven Winners containers. Percent of Total Plants Sold – Proven Winners in branded containers accounted for over 87% of the plants sold.

BRAND POWER Consumers expect branding and respond positively to it. To take advantage of the power of the Proven Winners brand and the improved sell-through it provides, make sure to use the white Proven Winners branded container or a specialty container specific to that variety. For hanging baskets, include the hanging basket dangler tags available for maximum brand identity. FREE CONTAINERS AND MATCHING TRAYS We’re going to give you a free case (440 containers) of our 4.25 Grande Self-Symetricize® containers and 50 Self-Symetricize® 8-Count Trays.

Proven Winners branded container on a fixture with POP Proven Winners branded container on a fixture WITHOUT POP Proven Winners plants sold in a generic container on a fixture WITHOUT POP

13%

Proven Winners is happy to provide you with a sample

22%

of our Grande containers with matching trays. See for yourself how our branded white containers

65%

out sell the generic pots. This offer may only be redeemed once per address.

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As every marketer knows, brand-name products have a greater perceived value and higher sales volume than generics. That’s why retailers can charge significantly more for Proven Winners plants in the Proven Winners Complete Package and still generate more sales than retailers who sell Proven Winners plants in generic black or green pots. The Complete Package

OUR COMPLETE PACKAGE INCREASES SALES — GUARANTEED

Nothing sells faster – especially when you use our Complete Package. And we guarantee it. If the extra cost of Proven Winners and Proven Selections branded containers does not help you sell our plants faster – and more profitably – we will refund you the difference (5 cents for every 1.0 GL Royale™ container and 2 cents for all our other branded containers purchased).

To take full advantage of Proven Winners marketing programs, grow and sell in our Complete Package.

Visit www.provenwinners.com for more information on our marketing programs and our container guarantee.

16-count – 4.25 Grande™ Self-Symetricize® Containers and Display Tray (17 x 17-inch)

ORDER ONLINE It’s easy to get your Complete Package. Go to:

www.provenwinners.com and click on the Professional Growers link.

4.25 Grande ™ Self-Symetricize ® Container and Flat-Filler Display Tray • This revolutionary container and tray uses a unique version of our Self-Symetricize® system. When used with automatic pot dispensers, containers shift into place perfectly in the tray – with out assistance – to align logos and tag locator slots. • Holds 45.43 cu. in. of soil. • A taller, larger appearing container – great for 4-inch-type plant sales and fits perfectly in a female consumer’s hand. • Includes four (4) tag locator slots to display tag perfectly in the container. • Available with three matching, low-profile flat-filler/display trays for excellent logo visibility – 8-count, 10-count, and 16-count. 4.50 Classic ™ Self-Symetricize ® Container and Flat-Filler Display Tray • This revolutionary container and tray uses a unique version of our Self-Symetricize® system. When used with automatic pot dispensers, containers shift into place perfectly in the tray – without assistance – to align logos and tag locator slots. • Holds 37.8 cu. in. of soil. • Includes four (4) tag locator slots. • Available with a matching 8-count, low-profile carry/display tray for excellent logo visibility. 1.0 QT Container and Flat-Filler Display Tray • A deeper container to allow more soil capacity and longer shelf life. • Holds 56.0 cu. in. of soil. • Includes two (2) tag locator slots to display tag perfectly in the container. • Uses a Self-Symetricize® hand-operated container/tray lock – allowing the container to be shifted in the tray to a “locking” position – so tags in locator slots line up perfectly. • Available with a matching 8-count, low-profile flat-filler/ display tray for excellent logo visibility. 6.50 Container and Flat-Filler Display Tray • Perfect for larger size spring, summer, or fall sales. • Holds 116 cu. in. of soil. • Available with a 6-count carry/display tray for ease of handling. 1.0 GL Royale ™ Container and Carry/Display Tray • Container holds 157 cu. in. of soil and includes two (2) tag locator slots to display tag perfectly in the container. • Uses a Symetricize® hand-operated container/tray lock – allowing the container to be shifted in the tray to a “locking” position – so tags in locator slots line up perfectly. • Available with a 3-count carry/display tray for handling and excellent logo visibility.

4.25 Grande ™ Self-Symetricize ®

Containers shown in 8-count display tray. Also available in 10- and 16-count trays.

4.50 Classic ™ Self-Symetricize ® Containers shown in 8-count display tray.

1.0 QT Containers shown in 8-count display tray.

6.50 Containers shown in 6-count display tray.

1.0 GL Royale ™ Containers shown in 3-count display tray.

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8.50 Jumbo Container – Perfect for High-Impact Sales • Holds 222 cu. in. of soil.

• Perfect for large grown, instant impact summer annuals or other sales. (Due to the size of this container, there is no display tray.) • Special order only.

8.50 Jumbo Container

1.0 GL Royale ™ Specialty Containers These optional, 4-color containers are available for these top-selling plants for better impact at retail. Available for Broadway Lights ™ , Diamond Frost®, King Tut®, Señorita Rosalita®, Snow Princess ™ , Supertunia®, Supertunia® Citrus, Supertunia® Pretty Much Picasso®, Tuscan Sun and FoolProof Color ™ with Carry/Display Tray. • These containers are printed with in-mold technology (a high- quality, 4-color label is molded directly onto the container). • Holds 146 cu. in. of soil. • Specific POP to match these containers is available to allow retailers to build high-impact, focused destinations for these varieties. • These specialty containers are slightly smaller in terms of cubic volume than our standard 1.0 GL Royale ™ containers. • Available with a 3-count carry/display tray for handling and excellent logo visibility.

1.0 GL Royale ™ Specialty Containers. Also available in 3-count trays.

4.25 Eco-Grande ™ Container by Jiffy and Flat-Filler Display Tray • A new, eco-friendly option to our traditional plastic containers, the Eco-Grande ™ comes with a branded wrap around for consumer brand recognition. • Holds 43.5 cu. in. of soil.

1.0 GL Eco-Grande ™ Container

1.0 Eco-Royale ™ Container by Jiffy and Flat-Filler Display Tray • A new, eco-friendly option to our traditional plastic containers, the Royale ™ comes with a branded wrap around for

1.0 GL Eco-Royale ™ Container

consumer brand recognition. • Holds 137.7 cu. in. of soil.

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The Proven Winners ® Complete Packages ™ Program We believe that consumer packaging is key to successful retail sales. Because of this, all Proven Winners Perennials varieties, in addition to the existing varieties in the program, are now part of our Complete Packages ™ program in 2011-2012. This means a Proven Winners branded container needs to be ordered with every Proven Winners plant purchased in this program. The addition of Proven Winners Perennials to our Complete Packages program is an expansion of our current program for Broadway Lights ® , Tuscan Sun ® , Senorita Rosalita ® , and Pretty Much Picasso ® . In 2011-2012, growers purchasing Proven Winners Perennials varieties have the option to order any Proven Winners branded container (from our 4.25 Grande ™ branded container up to our Royale ™ branded container*). Or, for Broadway Lights and Tuscan Sun, growers may instead order the 4-color variety specific Royale containers for those varieties. Señorita Rosalita and Pretty Much Picasso – both Proven Winners spring annuals – remain part of our Complete Packages program. When purchasing these varieties, growers can order any Proven Winners branded container, including the 4-color variety specific Royale containers for these varieties (note – a hang tag may be substituted for a branded container for Pretty Much Picasso ® ).

Great plants deserve a great package. Put the power of branding to work for you by using our Proven Winners Complete Package.

* Note – our new Eco Grande and Eco Royale branded containers are not recommended for use with perennial plants.

For Pretty Much Picasso ® , growers also have the option to sub out a container for the Foil Kote hanging basket tag.

Look for this symbol throughout the catalog as a reminder of which varieties are part of the Complete Packages program.

When ordering Complete Package Varieties, a Proven Winners branded container will be shipped with each plant ordered. Growers may choose between any of our standard white branded containers, or our 1.0 Royale™ Specialty Containers.

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MADLY™ Blue Violet Aubrieta hybrid

MADLY™ Magenta Aubrieta hybrid

SEÑORITA ROSALITA® Cleome hassleriana

KARALEE® Petite Pink Gaura hybrid

STRATOSPHERE™ Pink Picotee Gaura hybrid

STRATOSPHERE™ White Gaura hybrid

‘Tuscan Sun’ Heliopsis

DOLCE® Blackcurrant Heuchera hybrid

DOLCE® Crème Brûlée Heuchera hybrid

DOLCE® Key Lime Pie Heuchera hybrid

DOLCE® Licorice Heuchera hybrid

DOLCE® Peach Melba Heuchera hybrid

Absolutely Amethyst™ Iberis hybrid

PINK CHABLIS® Lamium maculatum

Broadway Lights™ Leucanthemum hybrid

Daisy May™ Leucanthemum hybrid

LEMON DROP® Oenothera hybrid

SUPERTUNIA® Pretty Much Picasso® Petunia hybrid

Garnet Brocade™ Sedum hybrid

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Container Options and Quantities Order through your EuroAmerican Inside Sales Representative or online at www.provenwinners.com.

Product Name

Units/Case Cases/Pallet Cases/Truck

4.25 Grande™ Self-Symetricize® Proven Winners® 4.25 Grande™ Self-Symetricize® Proven Selections®

440 440

40 40 40 44 20 40 40 36 33 33 36 48 48 28 48 48 52 90 54 90 54 54 54 54 54 54 54 52 60 60 15 15 16 16

1040 1040 1040 1144

4.25 Grande™ Self-Symetricize® 8-count Flat-Filler Display Tray 4.25 Grande™ Self-Symetricize® 10-count Flat-Filler Display Tray 4.25 Grande™ Self-Symetricize® 16-count Flat-Filler Display Tray

50 50 50

520

4.50 Classic™ Self-Symetricize® Proven Winners® 4.50 Classic™ Self-Symetricize® Proven Selections®

1050 1050

1040 1040

4.50 Classic™ Self-Symetricize® 8-count Flat-Filler Display Tray

936 858 858 936

1.0 QT Proven Winners® 1.0 QT Proven Selections® 1.0 QT Flat-Filler Display Tray 6.50 Proven Winners® 6.50 Proven Selections® 6.50 Flat-Filler Display Tray

475 475

240 240

1248 1248

728

1.0 GL Royale™ Proven Winners® 1.0 GL Royale™ Proven Selections® 1.0 GL Royale™ Display/Carry Tray

128 128

1248 1248 1352 2340 1404 2340 1404 1404 1404 1404 1404 1404 1404 1352 1560 1560

50 50 84 50 84 84 84 84 84 84 84 50

1.0 GL Broadway Lights™ Specialty Container 1.0 GL Diamond Frost® Specialty Container

1.0 GL King Tut® Specialty Container

1.0 GL Señorita Rosalita® Specialty Container 1.0 GL Snow Princess® Specialty Container 1.0 GL Supertunia® Specialty Container 1.0 GL Supertunia® Citrus Specialty Container 1.0 GL Tuscan Sun Specialty Container 1.0 GL FoolProof Color Specialty Container 1.0 GL Display/Carry Tray for Specialty Containers 1.0 GL Supertunia® Pretty Much Picasso® Specialty Container

8.5 Proven Winners® Jumbo 8.5 Proven Selections® Jumbo 4.25 Eco-Grande™ Proven Winners® 4.25 Eco-Grande™ Proven Selections® 1.0 Eco-Royale™ Proven Winners® 1.0 Eco-Royale™ Proven Selections®

130 130 688 688 171 171

450 450 480 480

Put the Power of Branding to Work for You

Gardeners want Proven Winners, so they’re looking for our containers and tags. When you use our packaging correctly, you put the power of the brand to work for you. The following information and images will help you understand the do’s – and don’ts – of the labeling and packaging of Proven Winners and Proven Selections plants. For more details, be sure to see the Customer–Grower Agreement that is sent to you with every shipment of Proven Winners and Proven Selections plants.

1. Proven Winners plant varieties must be sold with Proven Winners brand plant tags as provided only by Proven Winners; Proven Selections varieties must be sold only with Proven Selections brand plant tags as provided only by Proven Winners. No other plant tags can be used.

Legal, Consumer Preferred