Here’s How We’re Reaching Every Kind of Gardener Your success depends on a broad customer base, from the most passionate, experienced gardeners to casual, novice consumers. Proven Winners reaches both audiences and everyone in between through targeted marketing efforts across all media. From radio, television, and magazine advertising to online marketing and event promotions, the Proven Winners brand is showing up everywhere. And that means more business for you. 1
PARTNERSHIP WITH P. ALLEN SMITH Annual sales of the P. Allen Smith Platinum Collection exceeds 30 million units. Make sure you check out our new POP options for the Platinum Collection.
2
QUARTERLY PUBLICATION OF ONLINE MAGAZINE, PROVEN BEAUTY® 13,500 subscribers – available in English, French, and Spanish. The winner of the Garden Writer’s Association’s Gold Award
3 300 PLANT SAMPLES TO GARDEN WRITERS We send our newest varieties to 300 Garden Writers so they can preview our new plants and see for themselves how they look and perform. More information on page 19.
ADVERTISING IN FINE GARDENING & POPULAR LIFESTYLE MAGAZINES Over 47 million subscribers. These ads will appear February through April in 2011. 4
16
Made with FlippingBook - professional solution for displaying marketing and sales documents online