5
6
WEEKLY TARGETED MESSAGING THROUGH SOCIAL MEDIA EFFORTS ON TWITTER AND FACEBOOK $100,000 in advertising spent on Google, 30,000+ friends on Facebook and the top 100 websites that gardeners visit.
BROAD TELEVISION ADVERTISING P. Allen Smith’s gardening shows and GardenSMART Sponsorship. 200 million impressions.
7
RADIO ADVERTISING AND PROMOTION ACROSS 24 MAJOR MARKETS Atlanta, Boston, Calgary, Chicago, Dallas, Detroit, Hartford, Houston, Kansas City, Los Angeles, Louisville, Milwaukee, Minneapolis, New York, Philadelphia, Portland, Raleigh, Salt Lake City, San Diego, San Francisco, Seattle, Tampa Bay, Toronto, Vancouver.
Calgary
Vancouver Seattle
Minneapolis
Boston
Toronto
Portland
New York City Hartford
Milwaukee
Salt Lake City
Detroit
Chicago
Philadelphia
San Francisco
Kansas City
Louisville
Los Angeles
Raleigh
Dallas
San Diego
Atlanta
Houston
Tampa Bay
8
GARDENER’S IDEA BOOK GIVEAWAY Requested by over 400,000 consumers in 2010.
Justbecause your view is sky high and there’snodirt todig,doesn’tmean you can’t createanoutdoor space that othersenvy.Simple iron furniture with contemporary fabric accents come alivewhen youadda collectionof glossyblack containers in a varietyof heightsand shapesand fill them with stylish foliageand floweringplants from ProvenWinners.
PRSRTSTD U.S. Postage PAID Champaign, IL PermitNo.880
! !! ! ! If you’re looking formore great ideas or foradditional informationon Proven Winners varieties, visit your local independentgarden center.More than8,000of themacrossNorth Americagrowand know Proven Winners.They are your resource for questions aboutwhich plantswill be
! ! ! !
GrowingTip: A balcony full of containers in full sunwill require frequentwatering.Consider plantingmany ofour low-water-useplants. Fora list, visitwww.provenwinners.com.
111EastElmStreet,SuiteD Sycamore, Illinois60178
Below, left to right:SUPERTUNIA ® Red Petunia hybrid ,COLORBLAZE ® KingswoodTorch,andRoyalGlissadeColeus hybrids, andDAREDEVIL ® Claret Pelargonium zonale Opposite, container at left: Crescendo –COLORBLAZE ® KingswoodTorchColeus hybrid, ILLUSION ® Midnight Lace Ipomoea batatas, GRACEFULGRASSES ® Purple FountainGrass Pennisetum setaceum, andSUPERTUNIA ® Red Petunia hybrid Opposite, second from left: AmberGlow –SUPERBELLS ® Dreamsicle Calibrachoa hybrid, COLORBLAZE ® RoyalGlissadeColeus hybrid , and ILLUSION ® Midnight Lace Ipomoea batatas Opposite, large container to right ofumbrella: Overjoyed –COLORBLAZE ® RoyalGlissadeColeus hybrid ,GRACEFULGRASSES ® KINGTUT ® Cyperus papyrus, ‘SweetCarolineSweetheartRed’ Ipomoea batatas, LUSCIOUS ® CitrusBlend Lantana hybrid ,andDAREDEVIL ® Claret Pelargonium zonale; other containers in samegrouping–SUPERBELLS ® Dreamsicle Calibrachoa hybrid and GRACEFULGRASSES ® Purple FountainGrass Pennisetum setaceum Opposite, far right: Stand&Salute –SUPERBELLS ® Red Calibrachoa hybrid, GRACEFULGRASSES ® KING TUT ® Cyperus papyrus, ILLUSION ® Midnight Lace Ipomoea batatas, and LUSCIOUS ® CitrusBlend Lantana hybrid successful in your climateand your garden andhow best to care for them.To finda
local independent garden center that sellsProvenWinners, visit www.provenwinners.com.You’ll find lotsofhelpfulgardening tips and ideason our site aswell.And if you haveotherquestions, call us at 877-865-5818. TheProvenWinners team is here tohelp.
!! ! ! ! ! ! Want a sure thing?Plantour Picasso’s Fantasy combination.Because all three plants in this combination are vigorous growers, it’sbest to startwith a large container,planting equal numbers ofeach plant. Formost containers, two ofeachor threeof each is optimal.With consistentwatering andoccasional trimming and shaping, you’llhave a container full of vibrant plants thatwill stop people in their tracks.And if you’re looking for a solitary stunner thatwillperform fromearly spring to the firsthard freeze, in containers or the landscape,Snow Princess ® is yourbest bet.
WaterWise ® Kit Take theguesswork out ofwatering by installing this easy-to-use, self-contained kit that waters up to 10 containers or 30 feetof landscape froma single faucet.
9
16
17
ProvenWinnersPlantFoods
Delivers nutrients continuously–everyday– for a full gardening season.
Highly soluble, fast actingand containsEDDHA iron,which keeps plants greenandhealthy longer.
Topurchase these andothergreatgardeningproducts fromProvenWinners, visitwww.provenwinners.com.
SuggestedRetail Price:$1.00 ©2010ProvenWinners ® All rights reserved.
OUTDOOR LIVING EXTRAVAGANZAS ACROSS NORTH AMERICA Four locations in 2011 – Atlanta, Milwaukee, Seattle, Toronto. 800 attendees.
Opposite: Picasso’s Fantasy –SUPERTUNIA ® PRETTYMUCHPICASSO ® Petunia hybrid, SNOW PRINCESS ® Lobularia hybrid, and ‘SweetCaroline LightGreen’ Ipomoea batatas– also shown in ProvenWinners containers at right At right: Lavender Luster –SNOW PRINCESS ® Lobularia hybrid andSUPERTUNIA ® Giant Pink and LavenderSkies Petunia hybrids withamono ofSNOW PRINCESS ® Lobularia hybrid Above:SNOW PRINCESS ® Lobularia hybrid withSUPERTUNIA ® VistaBubblegum Petunia hybrid 4
5
10
HERE’S HOW WE’RE DELIVERING MORE RESULTS FOR YOU
175,119 133,882 102,693 43,800
2010
450,000 (projected distribution) 225,000 400,000
3,958
33%
2011
2010
2010
2009
2,781 2,925
24%
2010
2009
2008
2008
8%
2009
2008
2003
2007
Gardener’s Idea Books requested by consumers
Un-Aided Brand Awareness Increased 313% since 2003
12,003 Personally Answered Consumer Comments
Consumer Email Database
17
Made with FlippingBook - professional solution for displaying marketing and sales documents online