The City of Rowlett is situated on beautiful Lake Ray Hubbard. With a population of 67,339, Rowlett retains its small-town vibe despite being the 8th Fastest Growing City in the United States (US Census Bureau). Since 2011, numerous transportation projects have transformed Rowlett, including the President George Bush Turnpike, which bisects the city, and the Downtown Rowlett Dallas Area Rapid Transit light rail system. In 2012, City and community leaders created a vision called Realize Rowlett 2020, which built a framework for future development in the City and established guiding principles to direct policy, land use, and implementation. Building upon the success of Realize Rowlett 2020, in 2019 the City took a journey with its citizens to update and enhance the plan. As a result, the 2019 Comprehensive Plan Update provides further direction for how the City should develop in the future. The strategic opportunity areas in Rowlett include the mixed- use Village of Rowlett Downtown; The North Shore, an area for corporate offices anchoring a mixed-use center with a variety of residential types integrated into the development; Signature Gateway, a mixed-use neighborhood providing open neighborhood gathering spaces with limited supportive commercial along the President George Bush Turnpike; Active Living, a waterfront neighborhood with a mix of single family residential development, limited commercial, and open space on the lake; Business Beltway, a business and employment hub that offering office, commercial, entertainment, and retail development; and Lakeside Center, with the vision to be a place where civic services integrate with mixed-use development to include commercial and entertainment that capitalizes on the lake front.
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