Denise Alison empowers business owners to build relationships and connect with their potential customers on social media, and through live video.
By Denise Alison F or many entrepreneurs, creating content for social media has become a way of life. We create regular content to educate, enter- tain and connect with your audience. Creating great content can increase our visibility, build relationships, attract new customers and keep you engaged with the customers that you have. But every once in awhile, we get into a social media rut. You might not know what to say, you might feel like you’ve said it all before, or you might feel like the ideas you are coming up with aren’t going to serve your audience. Have you ever felt that way? I know I do from time to time. So, to help you get out of your social media rut, here are 5 Ways to Create Meaningful Social Media Content:
LOOK AT THE BIG PICTURE One mistake I often see entrepreneurs make is creating entirely different content for each platform and for each day. Kudos to them for creating so much content, but it really isn’t an effective strategy. The goal should be to get more eyes on your content, not create as much content as possible. How do you do that? Look at the big picture of what’s going on in your business at the moment. ASK YOURSELF, WHAT ARE THE KEY INITIATIVES THIS QUARTER? The content that you create should be in line with those initiatives. For example, if I am about to do a launch of the Live Video Formula, my live video training, my anchor content (which for me is my live show) will be about live video. Taking that a step further, I would also repurpose some of the main points of that video into static social media content. I might also take one of the topics and go into further detail in an Instagram story.
The point is, you want a cohesive strategy, not 5 random posts about 5 different topics.
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SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2019
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