BRAND ELEMENTS
2.1
Our Brand Elements
Our brand elements are the essential ingredients we use to create WD-40 Company’s visual communications. This combination—logo, typography, color, imagery, and graphic elements—helps us express the WD-40 Company brand in a way that’s both powerful and distinctive.
LOGO
TYPOGRAPHY
COLOR PALETTE
IMAGERY
GRAPHIC ELEMENT
Trade Gothic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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