Brand Platform | 4 |
What is a Brand Platform? | 5 |
Our Company Name | 6 |
Our Values | 7 |
OUR PURPOSE | 8 |
Our History | 9 |
Brand Elements | 10 |
Our Brand Elements | 11 |
WD-40 Company Logo | 12 |
Using Our Trademarks the Right Way | 13 |
WD-40 Company Logo – Color Variations | 14 |
WD-40 Company Logo – Clear Space and Minimum Size | 15 |
WD-40 Company Logo – Incorrect Use | 16 |
Color Palette | 17 |
Typography | 18 |
Imagery | 19 |
Photo Guidelines | 20 |
Photo Guidelines (continued) | 21 |
Sweep Graphic Element | 22 |
Sweep Versions | 23 |
Sweep Sizes | 24 |
How We Use the Sweep | 25 |
Packaging | 26 |
Packaging Signature Application | 27 |
Voice and Messaging | 28 |
Our Brand Voice | 29 |
Our Company Tagline | 30 |
Bringing our Purpose to Life | 31 |
The Language of our Values | 32 |
Bringing our Values to Life | 33 |
WD-40 Company Citizenship Framework | 34 |
Applications and Examples | 35 |
WD-40 Company Website | 36 |
Company Stationery | 37 |
Company PowerPoint Templates | 38 |
Company Email Signature | 39 |
Virtual Meeting Backgrounds | 40 |
Brochure | 41 |
Branding Our Offices: Launch Pads | 42 |
Using Visual Concepts in Launch Pad Branding | 43 |
Resources | 44 |
Contact and Logo Artwork | 45 |
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