Welcome These brand guidelines define the composition, design, and overall look and feel of WD-40 Company’s brand. They’re a practical tool to help ensure consistency and flexibility across our brand, while offering clear guidance to support a strong, unified global presence. Use these guidelines for any organization-wide, employer, or marketing communication that extends beyond product or brand descriptions— regardless of the audience.
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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