BRAND ELEMENTS
2.5
WD-40 Company Logo – Clear Space and Minimum Size
PREFERRED CLEAR SPACE The preferred amount of clear space surrounding our logo is equal to the height of the letter “W” in our brand name. MINIMUM CLEAR SPACE A minimum area, equal to 50% of the height of the letter “W” in our brand name should be kept around the logo to ensure its visibility and presence. MINIMUM SIZE Do not reproduce the logo smaller than 0.5 inches (12.7 mm) wide for print, or 48 pixels for digital, to ensure proper legibility.
PREFERRED CLEAR SPACE
W
W
W
Preferred clear space equals the height of the letter “W” in our brand name.
W
MINIMUM CLEAR SPACE
MINIMUM SIZE
50% of W
50% of W
50% of W
Minimum size is 12.7 mm, 0.5 inches, or 48 pixels wide.
50% of W
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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