BRAND ELEMENTS
2.15
How We Use the Sweep
COVERS
The sweep graphic should only be used in communications that feature multiple WD-40 Company products. It may appear on covers and inside spreads, but not as a decorative element throughout a brochure. COVERS Use the sweep with the WD-40 Company DNA Signature on covers or standalone pages (e.g., one-page inserts).
DISTRIBUTOR PARTNERSHIP PROGRAM Industrial Solutions
Industrial Solutions DISTRIBUTOR PARTNERSHIP PROGRAM
INSIDE SPREADS Use the sweep without the WD-40
Company DNA Signature on inside spreads. It should only appear when showcasing all WD-40 Company products. PLACEMENT The sweep must be placed only at the bottom of communications and packaging. Refer to page 2.15 for packaging-specific guidance. Do not use the sweep on organization stationery or email signatures.
INSIDE SPREAD
Products You surely know the WD-40 ® Brand name, but do you know all we can do for your customers’ MRO jobs? Take a look at our full product oerings to see how we’ve expanded and enhanced our industrial-strength products.
LUBRICANTS AND PENETRANTS We offer an assortment of fast-
CLEANERS AND DEGREASERS Engineered to be both powerful and safe. Our Safer Choice Certified Cleaner & Degreaser keeps facilities and equipment running smoother and looking like new. Product Types: Contact Cleaner, Machine & Engine Degreaser, Carb/ Throttle Body Cleaner, Degreaser (Aerosol), Cleaner & Degreaser (Non- Aerosol)
RUST MANAGEMENT
GREASES
WD-40 ® MULTI-USE PRODUCT
OTHER WD-40 COMPANY BRANDS No matter the maintenance need, we have a product to make any job easier. WD-40 Company’s other great products are made tough enough for any industrial environment. Product Types: 3-IN-ONE ® , LAVA ® , 2000 FLUSHES ® , SPOT SHOT ® , X-14 ®
Preventing and removing rust is an important part of facility and equipment maintenance, repair and operations. Whether it’s to prevent or remove rust, we have a product for the job. Product Types: Rust Remover Soak, Corrosion Inhibitor
Our line of greases gives surfaces the protection they need. Regardless of the environment, your customers can trust these products to lubricate and protect to keep equipment running smoother for longer periods of time. Product Types: High-Temp Grease, Extreme Pressure Grease, Marine- Grade Grease, Heavy-Duty Grease
It’s the product you know and trust, with more than 65 years of proven performance. Our Multi-Use Product is the most recognized and relied upon name in its class—protecting equipment from rust and corrosion, penetrating stuck parts, displacing moisture and lubricating almost anything. It’s now available in a variety of delivery and application methods, along with other innovations, making jobs easier, safer and more efficient. Product Types: WD-40 Multi-Use Product, WD-40 Smart Straw ® , WD-40 EZ-REACH ® , WD-40 Big Blast ® , WD-40 Industrial Size, WD-40 Trigger Pro ® , WD-40 Gallon, WD-40 5 Gallon, WD- 40 55 Gallon Drum
acting, high-performance lubricants that are proven to withstand tough industrial environments. They’ll keep parts moving and reduce unplanned downtime, while helping to ensure facility safety. Product Types: Silicone, White Lithium Grease, Dry Lube, Gel Lube, Roller Chain Lube, Penetrant, Penetrant with Flexible Straw
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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