BRAND ELEMENTS
2.17
Packaging Signature Application
CAN/CYLINDER
Please follow these guidelines when applying the WD-40 Company DNA Signature and sweep on packaging. VISUAL CROPPING The very nature of a can or any cylindrical shape makes the cropping of the Signature more difficult to define. Do to the infinite possibilities of carton panel proportions and bottle label shapes, the Signature application requires certain flexibility. WD-40 COMPANY LOGO The WD-40 Company logo should be aligned with its left edge at approximately the center of the front view. MARGINS Follow margins defined in the diagram (see Can/Cylinder). SWEEP From the front view, the sweep should: • Appear to wrap around the can from left to right, uninterrupted. • Span the front of the bottom edge of the carton or label from left to right, uninterrupted. Do not placed other type or communications (e.g., NET WT) inside the sweep. Do not alter the vignette in the sweep.
Acceptable Cropping
At the left edge, the sweep should be cropped near the point that the sweep flattens out.
(possible back area)
(visible front area)
Brand should align approximately to the front-view center axis to ensure visibility
Minumum logo clear space
CARTON/RECTANGULAR
Flexible cropping at left edge
It is preferred that the sweep would continue flat from the from the left edge of the front panel around the carton as shown.
(visible front area)
BOTTLE LABEL
Flexible cropping at left edge and at corners
At the left edge, the sweep should be cropped near the point that the sweep flattens out when possible. With longer landscape proportions, the sweep is allowed to extend to the left as needed.
(visible front area)
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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