3.6
WD-40 Company Citizenship Framework
Our citizenship program reflects our social mission and brings our values and purpose to life. When communicating our efforts, only initiatives that align with our program’s framework should be highlighted.
GUIDELINES: • Stay within the citizenship framework. Highlight only initiatives that support the program’s three strategic focus areas. • Reflect our values. Ensure messaging aligns with our people-first culture, values, and purpose. • Use approved visuals . Follow brand standards for imagery, graphics, and logos. Responsible communication helps reinforce WD-40 Company’s commitment to making a meaningful difference in the communities where we live, work, and do business. Note: All external communications related to citizenship must be reviewed and approved by the Stakeholder and Investor Engagement department.
EMPOWER DOERS AROUND THE WORLD TO BUILD A BETTER FUTURE
PURPOSE
TRAINING
PREPARATION
RESTORATION
PRIORITIES
BRAND LINKAGE
We create opportunities.
We make things run smoothly.
We solve problems.
HOW WE HELP
Know-how drives progress, and we support technical education, maintenance training, and digital and hands-on learning for trades professionals. Through strategic partnerships and educational funding, we open doors to opportunity while helping close the skilled trades gap.
By helping repair products and extending their useful life, we help reduce unnecessary replacements and cut down on waste. We collaborate with organizations that focus on repair, reuse, and restoration of tools, equipment, machinery, and other valuables, reducing consumption and landfill waste.
We help reduce the impact of disasters by supporting communities in preparing for and recovering from storms, floods, and other crises through the maintenance and readiness of essential infrastructure and equipment. We partner with organizations that focus on disaster preparedness and recovery, offering tips, tools, product donations, and education on preparedness and recovery.
PROGRAMS
Training the Trades, Scholarships, Partnerships with Training/Education Organizations
Repair Cafes, Spareka Partnership, Repair Challenge
New Partnerships with Organizations that Deliver Disaster Preparedness and Recovery Services
UNITED NATIONS SUSTAINABLE DEVELOPMENT GOAL ALIGNMENT
UN SDG 4 | Target 4.4 Education and lifelong learning By 2030, increase the number of people who have relevant skills, including technical and vocational skills.
UN SDG 12 | Target 12.5 Responsible consumption and production By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.
UN SDG 11 | Target 11.5 Resilient, safe, sustainable communities By 2030, reduce the impact of disasters – including water-related disasters – by helping communities prepare for, respond to, and recover from disasters.
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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