Brand Platform
1.4
OUR PURPOSE
We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. OUR PURPOSE “WHY”
We create positive lasting memories by cultivating a culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day. HOW WE DO IT “HOW”
Why How What
We deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world. OUR MISSION “WHAT”
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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