MARKETING
As the planning process evolves, rennie will initiate all marketing strategy efforts. This will happen concurrently with all sales efforts; however, in order to better articulate key actions, we have outlined our efforts separately: KEY ACTIVITIES • Ongoing market analysis and competitive reviews • Provide input on the selection of consultants (graphic design, web etc.) and as requested manage the solicitation of proposals through the rennie RFP process • Plan and facilitate an envisioning session for the development and as an output of the session develop a project roadmap (strategy), critical path, and updated marketing budget • Develop traditional media, digital media, and communications strategy for the project aligned with sales objectives and targets • Plan and execute PR and project events leading up to and following the launch of the project • Monitor ongoing performance of the development and revise marketing strategy as necessary DELIVERABLES • Envisioning session collateral
• Project roadmap • PC location plan • Media and communications plan • Progress updates • Continued market review and competitive analysis
rennie.com
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