SALES
Running concurrently with marketing efforts, we will develop and execute on a sales plan specifically created for this property. KEY ACTIVITIES • Create a channel strategy and associated budget, to be integrated into the critical path • Develop a draft price tower and initial product pricing strategy for discussion and iteration with the Grosvenor team • Assemble and recommend a sales team for approval by the Grosvenor team • Develop a sales training plan and project book inclusive of all necessary documentation, market intelligence, and site details for the use of the sales team • Finalize pricing and optimize revenues through the duration of the sales program • Launch the sales program which may include realtor outreach, CRM management, unit management, MLS strategy, previewing etc • Ongoing market reporting and analysis • rennie is prepared to provide permanent, local sales and marketing staff. In addition to contribution by Grosvenor trained, Vancouver sales support, we have localized sales staff that are committed to this development. We have identified not only the importance of “Grosvenor” quality sales and marketing, but also the need for local acceptance of sales initiatives • Grosvenor can continue to expect our ability and commitment to delivering local experience and expertise. As we have proven together, at Ambleside and The Pacific, success is born from our ability to meet the marketing where they are, to understand the local nomenclature and traditions to preset a truly authentic offering DELIVERABLES • Updated strategy documentation • Pricing towers and associated analysis • Daily reporting on activity (pre and post launch) related to traffic, registrations, sales activity and contract status
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rennie.com
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