C.H. Brown Co. - June 2022

Take a look at our June newsletter!

JUNE 2022

307-322-2545 • CHBEF.COM

Summer is finally here, and we’ve already decided where we’ll spend it: on the water! June is a fantastic season for fly fishing in Wyoming. We have several bucket list destinations you can read all about on Pg. 4. The two of us are just starting to get into the sport — thanks to tips from Kit’s son, Brody. His story with fly fishing started back in high school when he and a buddy decided they should learn the skill. As teenage boys do, they thought there was no better way to learn than by teaching themselves on YouTube … right in the middle of their math class. Fortunately, that not-so-great idea worked out well. Brody became quite the fly fisherman and continued the sport through college. He found friends there with the same obsession, and they spent every moment when they weren’t in class out fishing. Now, he has a fly fishing gang! He also owns a boat, so he’s the go-to person for West family get-togethers and adventures. Kit, his wife, and their daughter regularly drive half a day just to spend time as a family on the river. For them, it’s not about eating the fish; they always catch and release. It’s more about the time together as a family. Those moments are so precious that Kit’s daughter, AJ, is flying home for them this summer. It’s amazing how simple hobbies like fishing can bring families together. Of course, meaningful work can do the same thing, especially family work like farming and ranching. Our office is located in the heart of a farming and ranching community, so we see the hard work those folks put in day to day. Because June is National Dairy Month, we can’t resist shouting them out! OUR THOUGHTS ON WORK, PLAY, AND FAMILY FISHING FOR MEMORIES

Kit grew up in a ranching family and raised his kids in the practice before he came to CHB. Learning how to brand animals and bottle-feed calves was surprisingly applicable to their later lives. Ranching helped them learn how to listen to points of view that are different from their own and discuss them civilly. As fathers, we do our best to teach our kids that kind of life lesson. Being a dad is like watching all of your fears and joys come true. You get to nurture someone with your own traits, but as much as you try to help them, they inevitably have to learn on their own. The most you can do is instill strong values like a sense of family and the importance of supporting each other. And, of course, you can spend time with them — whether that’s bottle- feeding a calf, fishing, playing a board game, or talking about the future. We’re still working hard at the office for you and our other clients this month. The equipment financing industry stops for nothing, not even beautiful summer weather. But when we’re off-duty, you can find us outdoors, with fishing poles in our hands and the Wyoming grazing lands not far away. It’s hard to think of a better way to spend Father’s Day. To all of our fellow dads reading, happy Father’s Day! And remember, if you meet with any clients who are dairy farmers in the next few weeks, don’t forget to wish them a successful Dairy Month, too.

–Kit West & Ed Meyer



Unlock Your ‘High Performance Habits’ And Gain Long-Term Business Success!

Did “Atomic Habits” by James Clear change your life in 2018? Was “Tiny Habits” by BJ Fogg one of your top books of 2019?

As you can see, these aren’t your basic healthy habits like “drink water” and “get eight hours of sleep”! Burchard calls the first three “personal habits” and the last three “social habits,” and in the book he uses real-life examples to explain each habit. He also offers daily exercises that will help you form them. It takes multiple keys to unlock each habit. For example, to demonstrate courage, Burchard says you must “share your truth and your ambitions” by telling someone about your goals every day. But that alone isn’t enough. To truly form the habit, you also need to reframe struggle and zero in on someone worth fighting for — whether that’s your team, your clients, or your children. “High Performance Habits” is a business book, but it’s also a personal development book. It will force you to dive deep into your strengths, weaknesses, and motivations to unlock your real high-performance potential. You can use it to fit more tasks into a day, increase your confidence, or become a better leader — whatever your business needs!

If you’ve read those two bestsellers, you’re a step ahead of most entrepreneurs. But you might still be sleeping on one of the original books on the power of habits, which is packed with gems you can’t find anywhere else: Brendon Burchard’s 2017 read “High Performance Habits: How Extraordinary People Become That Way.” Brendon Burchard is a legend in the world of personal development coaching. Oprah.com called him “one of the most successful online trainers in history,” and more than 2 million people have taken his online courses. But with the help of your local library, you can start learning his secrets to success without paying a cent. In “High Performance Habits,” Burchard recommends six specific habits that will help you reach your personal and business goals. He calls this the HP6 model.

1. Seek clarity. 2. Generate energy. 3. Raise necessity.

4. Increase productivity. 5. Develop influence. 6. Demonstrate courage.

Pick up a copy today to see why Andrew Burns of Medium calls this “the epitome of a book that needs more than one read.”

Meet the ‘Financial Feminist’ TORI DUNLAP HELPS WOMEN SAVE

A woman stands in front of a camera. She says, “I will have over $30 million by the time I retire, and I’m only 27. Let’s talk.” Would you watch the rest of that video? If so, you might want to join the many people who already follow Tori Dunlap ( @herfirsk100k ) on Instagram and TikTok. By age 25, Dunlap had saved $100,000 thanks to financial advice from her parents — and she turned that process into a business. She launched Her First 100K, a financial coaching service for women, and became a viral success on social media. The Guardian newspaper calls her “the TikTok feminist saving people from debt” and Forbes puts her at the center of the “FinTok” (Financial TikTok) movement. She’s been featured on the

“Today Show,” Business Insider, TIME, and BuzzFeed since launching her business in 2019. So, what is she doing right? 1. She knows her demographic. Dunlap talks directly to people just like her: millennial and Gen Z women fighting an uphill battle against the patriarchy and suggestions that deprivation is the only way to save. “I’m never going to shame people for their oat milk lattes or blame their brunch habits for not being able to buy a home,” Dunlap told Forbes. Targeting such a specific demographic is a smart strategy because she can tailor her message and marketing dollars just for them. 2. She’s social media savvy. Dunlap jumped on TikTok early, and she plays the

algorithm game on both TikTok and Instagram well. By using reels, trending soundtracks, and humor, she makes her social media presence “engaging, entertaining, and actionable,” as she put it to Forbes. 3. She’s not afraid to get personal. On her podcast “Financial Feminist,” Dunlap shares details about her childhood and opens up about her own struggles with money and sexism. This transparency helps convince her fans that she’s the real deal, and because she feels like a friend, they stick around and use her services long term.

To learn more about what makes Dunlap tick, visit HerFirst100k.com.



A number of our employees at CHB are part of Generation X — the generation between baby boomers and millennials. We can remember when color TV became popular and witnessed rotary phones go out of style! As such, we have a unique understanding of technology. We remember fondly the world before modern technology, but we were just as involved in its implementation. MASTER YOUR SOCIALS 3 WAYS BROKERS CAN TAKE ADVANTAGE OF THIS TOOL

Grilled Corn and Ricotta Dip

Inspired by Saveur.com

This dip tastes great with bread, crostini, or crackers and will be a hit at any summer gathering. INGREDIENTS

• 6 ears of corn • 1 1/2 cups heavy cream • 1 1/2 cups ricotta • 2 tbsp all-purpose flour • 2 tbsp thyme, finely chopped

• Kosher salt and freshly ground black pepper, to taste • 1/2 cup Parmesan cheese, finely grated • 2 tbsp unsalted butter, diced • Chives and scallions, finely chopped


Today, technology has grown in exponential ways, and it brings about a new frontier for many

1. Preheat the oven to 325 F. 2. In a large grill pan on high heat, cook the corn until charred on all sides. Let cool, then cut the kernels from the cob. 3. In a food processor or blender, purée two-thirds of the kernels with the cream, ricotta, flour, and thyme. Season with salt and pepper, and stir in remaining whole kernels. 4. Pour into an 8-inch baking dish. Sprinkle Parmesan cheese on top, and dot with butter. Bake for approximately 1 1/2 hours, until bubbly. 5. Garnish with chives and scallions before serving.

business leaders. In the spirit of the two social media-based holidays in June — National Selfie Day and World Social Media Day — our team of Gen Xers, and others, would like to share our social media expertise with our brokers. Be present and active. Post and interact on social media regularly as a way of

LET’S WELCOME CHB’S NEWEST TEAM MEMBERS! We recently added two new members to our CHB staff! Anika Baker is our new sales assistant and client services specialist. She will help current borrowers with any questions they may have regarding their loans. Be sure to say “hi” if you call her line!

keeping in contact with past, current, and potential clients. A great way to do this is to offer free tips about your industry. It may seem counterintuitive to provide something for free, but when the social media world sees you as an expert, it will pay you back. Don’t be a salesperson. As much as we may not want to admit it, we all use social media as a way of escaping. So, no one wants a sales pitch when scrolling. When creating content, put your sales cap away. Be present in the engagement and connection you’re fostering, and the sale will become natural. More viewers will flock to you if they know they won’t be pressured. It’s a sense of “false control” that allows you to keep in contact without forcing it. It’s part of life. Ignoring social media altogether is not the solution, either! These days, people rely on technology and social media to stay connected. They search for reviews online, establish credibility of a company by scrolling through their social media feed, and look for engagement opportunities to vet a business. While you don’t have to be the most popular person on social media, it’s important to accept it’s a reality that is here to stay.

Katherine Esselstein is our new GPS coordinator, which is a critical function of maintaining the integrity of the contract to our loans. She will monitor the logistics of verifying the location of collateral is up to date. Welcome, Anika and Katherine!

Looking for some social media examples? Check out C.H. Brown on Facebook and LinkedIn!




C.H. Brown Co., LLC A PLATTE VALLEY COMPANY 20 W. Frontage Rd. • Wheatland, WY 82201 307-322-2545 • chbef.com


1 A Father’s Day Note From Kit and Ed 2 Read This Book to Boost Your Performance 2 Meet TikTok’s Favorite Money Expert 3 Grilled Corn and Ricotta Dip 3 Make Social Media Your No. 1 Selling Tool! 4 Let’s Go Fishing in Wyoming!

REEL IN THE BIG ONE IN WYOMING! 3 Fishing Bucket List Destinations

Have we sold you on visiting Wyoming yet? If you’re an angler, you may be asking where great fishing can be found, and perhaps that’s what is keeping you from visiting our frontier. This month, we asked our in-house fisherman, Kit West, to suggest some of his family’s favorite spots. Saratoga, WY — North Platte River The North Platte River is Wyoming’s most popular fishing destination and for good reason. This waterway is home to “4,000 catchable wild trout each mile,” according to Travel Wyoming. That means there is always a challenge and fun times to be had along the North Platte! In Saratoga, the best time to drop a line in the water is from April to mid-June, but don’t let that deter you from making the trek this year! With stunning views and many places to fish, there’s always a great adventure to be had along the North Platte in Saratoga, Wyoming. Encampment, WY — North Platte and Encampment Rivers If your sights are still set on trout, but you want to experience different fishing opportunities, too, be sure to check out Encampment, Wyoming.

It’s here that the Encampment River, which begins in Colorado, flows into the North Platte River. This is a great spot for fly fishing, and it can be a quiet destination for anyone looking to escape the hustle of everyday life. (Plus, that means there isn’t as much competition!) Jackson Hole, WY — Snake River The Snake River is one of the purest tributaries in the world, and its passage through Jackson Hole, Wyoming, makes Jackson Hole a fishing destination. Check out the river after the spring run-off, during mid- summer through October, when fishing is at its best. After angling, be sure to also visit Grand Teton National Park, where the Snake River weaves also through. (By the way, you can fish at Grand Teton National Park, too! Just remember that summer is one of the most popular times to visit national parks.) Before venturing to the Equality State for some fishing, brush up on fishing regulations through the Wyoming Game & Fish Department. You can find these online at WGFD.Wyo.gov .



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