2027 ADVERTISING & SPONSORSHIP RATE KIT Reach the North American corrugated and folding carton markets through trusted coverage, recurring visibility, and sponsor opportunities built around the people, plants, suppliers, and technologies shaping the industry.
ANNUAL ADVERTISING PACKAGES • NEWSLETTER SPONSORSHIPS PRINT AND DIGITAL PLACEMENTS • SPONSORED CONTENT SUPPLIER VISIBILITY • EVENT AND TOPIC SPONSORSHIPS
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
WHY ADVERTISERS CHOOSE BCN
BCN advertising is designed around recurring industry attention, credible editorial context, and clearer ways to buy annual visibility. Advertisers can use BCN to support product launches, event awareness, supplier recognition, customer education, topic ownership, and year-round market presence.
ADVERTISER VALUE WHAT IT MEANS Focused industry environment
BCN is built around the North American corrugated and folding carton industries rather than broad consumer or general packaging impressions. Advertisers can appear near coverage of plant activity, supplier innovations, equipment investment, company developments, and leadership moves. BCN’s email audience gives advertisers a recurring, reportable channel for product education, dedicated sends, and campaign visibility.
Credible editorial adjacency
Measurable email reach
Useful supplier context
Reader research shows supplier and technology information is valuable when it is practical, relevant, and clearly presented.
Annual visibility options Packages help advertisers move beyond one-off placements into a clearer market-presence strategy.
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
Audience & Engagement at a Glance BCN gives advertisers access to a North American corrugated and folding carton audience through its Monday Morning email newsletter, mailing list, website, industry relationships, and advertiser network.
Over 6,500+ Subscribed Email Contacts
37.5% Active Email Open Rate
43.9K Website Sessions
up to 2,000+ Flipbook Views per Issue
BCN’s subscribed email audience reflects a focused industry mix that includes box plants and converters, suppliers and OEMs, industry organizations, service providers, consultants and other industry stakeholders.
45.5% Box Plant / Converter / Packaging Producer 32.0% Supplier / OEM / Service Provider 10.2% Association / Industry Organization 4.0% Unknown / Individual / Generic Email 1.9% Mixed / Multiple Industry Roles 1.5% Professional Services / Consultant / Finance / Legal 1.4% Equipment / Machinery / Automation / Technology Supplier 1.3% Materials / Parts / Service Supplier
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
Reader Intelligence Advertisers Can Use BCN’s reader survey provides a direct look at the professionals who rely on the publication and the industry information they value. Current readers are experienced, highly engaged, and interested in practical coverage of plants, technology, leadership, suppliers, and market change.
55% Owners / Executive Leaders
76% 20+ Years in the Industry
94% Regular BCN Readers
83% Engage Through Email / Newsletter
What Readers Want More Of
Case studies from box plants & converters
52%
Automation & plant efficiency
48%
Leadership interviews / executive perspectives Packaging demand, retail & e-commerce trends
40%
37%
Converting equipment
36%
0
10
40
20 30
50 60
Readers are asking for practical, decision-oriented industry content—especially real- world plant applications, operational improvement, technology and leadership insight.
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
61% selected new product announcements as useful supplier/technology information.
61% selected equipment or technology spotlights.
59% selected case studies from plants and converters.
Key Findings
More than half of respondents identify as owners or executive leaders.
More than three-quarters report 20+ years in the corrugated or converting industry.
94% report reading or referencing every issue or most issues.
Email/newsletter is the dominant engagement channel among survey respondents.
Readers place strong value on industry news, company updates, market trends, plant and converter news, equipment and technology updates, supplier news, and leadership coverage.
The strongest requested future topic is case studies from box plants and converters.
Readers are open to supplier and technology content when it is practical, useful, and clearly relevant.
For advertisers, BCN provides an industry environment where product education, customer stories, technology applications and supplier expertise align with information readers already want.
Source: BCN reader survey. Findings reflect current-reader validation and are not intended as a market-wide demographic study.
ANNUAL ADVERTISING PACKAGES
BCN annual packages combine print, email, digital, supplier visibility and promotional support into a consistent year-round presence. Each package is built around a defined level of frequency and includes bundled value beyond the cost of purchasing the individual components separately. Packages may be adjusted based on campaign timing, creative format and available premium inventory. Equivalent-value substitutions are subject to availability and BCN approval.
A LA CARTE VALU E
ANNUAL PRICE $12,000
ADVERTISER VALUE BCN Visibility PackagE
BEST FOR
Companies seeking a consistent entry-level presencE
$15,050+
$15,000
$24,900+
BCN Presence PackagE
Recurring advertisers seeking stronger year-round visibilit Y
BCN Growth PackagE
Advertisers supporting launches, equipment visibility and active campaigns Major suppliers and strategic partners seeking sustained category leadership
$25,000
$39,250+
BCN Category Authority Packag E
$50,000
$87,500+
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
For companies that want a consistent entry point into BCN with recurring print visibility and supporting digital exposure. $12,000 Annually | $15,050+ A La Carte Value BCN Visibility Package
26 Quarter-Page Print Ads
4 Newsletter Banner Placements
1 Month Standard Website Display Placement
SUPPLIER VISIBILITY 12 Months Enhanced Directory Listing AMPLIFICATION 4 BCN Social Promotion Posts REPORTING Annual Performance Summary
PRINT 26 Quarter-Page Print Ads — every other issue EMAIL + DIGITAL 4 Newsletter Banner Placements — quarterly 1 Month Standard Website Display Placement
For established advertisers that want stronger, recurring visibility across BCN throughout the year. $15,000 Annually | $24,900+ A La Carte Value BCN Presence Package
26 Half-Page Print Ads
12 Newsletter Banner Placements
3 Months Standard Website Display Placement
SUPPLIER VISIBILITY 12 Months Enhanced Directory Listing AMPLIFICATION 6 BCN Social Promotion Posts REPORTING Annual Performance Summary
PRINT 26 Half-Page Print Ads — every other issue EMAIL + DIGITAL 12 Newsletter Banner Placements — monthly 3 Months Standard Website Display Placement CONTENT 1 Feature Sponsor Blurb
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
For advertisers supporting product launches, equipment visibility, market education, trade show campaigns, or active sales initiatives. $25,000 Annually | $39,250+ A La Carte Value BCN Growth Package
26 Full-Page Print Ads
12 Newsletter Placements Across the year
6 Months Website Display Campaign visibility
CONTENT 1 Sponsored Content Article / Product or Technology Spotlight SUPPLIER VISIBILITY 12 Months Premium Directory Listing AMPLIFICATION 8 BCN Social Promotion Posts REPORTING Mid-Year + Annual Performance Summary
PRINT 26 Full-Page Print Ads — every other issue EMAIL + DIGITAL 12 Newsletter Placement Mix — banner placements and/or Featured Sponsor Blurbs 6 Months Website Display 1 Dedicated Email / Web Blast
For major suppliers, OEMs, equipment manufacturers, technology providers and strategic industry partners seeking sustained visibility across BCN’s highest-value channels and content environments. $50,000 Annually | $87,500+ A La Carte Value BCN Category Authority Package
52 Full-Page Print Ads Every other issue
24 Newsletter Placements Across the year
12 Months Website Display Campaign visibility
PRINT 52 Full-Page Print Ads - weekly EMAIL + DIGITAL 24 Newsletter Placement Mix — banner
1 Premium Opportunity — selected from available Special Issue, Topic Hub or qualifying event/content opportunities SUPPLIER VISIBILITY 12 Months Category-Featured Directory Listing AMPLIFICATION 12 BCN Social Promotion Posts REPORTING Annual Performance Review First Right of Renewal on Selected Premium Inventory
placements and/or Featured Sponsor Blurbs 12 Months Standard Website Display Placement 2 Dedicated Email / Web Blast CONTENT 1 Sponsored Content Article / Product or Technology Spotlight 1 Inside the Plant Partner Package
PREMIUM OPPORTUNITIES BCN premium placements align advertiser visibility with reader-valued content and high- attention industry moments. Inventory is limited and subject to availability.
PRODUCT WHAT IT SUPPORTS
TYPICAL INCLUSIONS RATE
Inside the Plant Partner Package
A premium story package built around a plant, customer, installation, technology or company story.
BCN-edited article Photography Video/interview component Newsletter promotion Social promotion
$7,500 per package
ONLY 6 AVAILABLE ANNUALLY
Digital display Print visibility
Topic Hub Partner
Category visibility on high- value topic pages such as Automation, Digital Print, Workforce, Sustainability, Maintenance, or Box Plant Operations Industry Association Meetings, year-end outlook, supplier guide, technology issue, or other high- attention editorial moments
Sponsored-by placement
$12,000/year or $7,500 Available as qualifying topic hubs launch.
Category visibility Reporting where available
1 PARTNER PER TOPIC
Special Issue Partner
Print, digital, newsletter, and sponsor recognition Includes feature and a Full-Page Print Ad.
Up to 4 special issues annually; limited presenting and supporting partner opportunities per issue.
1 PRESENTING PARTNER / LIMITED SUPPORTING PARTNERS
PRODUCT WHAT IT SUPPORTS
TYPICAL INCLUSIONS RATE
Two-Page Spread
High-impact visibility
Full two-page print ad spread
$1,800/Issue (premium positioning subject to availability)
Gatefold
Product launches, equipment, event visibility, or high-impact creative
Expanded fold-out print placement
Contact for pricing (limited to select issues)
False Front / Tear-Off Cover
Maximum issue visibility
Exclusive outer- cover ad
Contact for pricing
1 PLACEMENT PER SELECT ISSUE
Premium Placement
Inside cover, back cover, center spread, or other high-demand positions where available
Inside cover, back cover, center spread or other high-demand positions where available
Standard rate + premium placement fee / contact for pricing (subject to availability)
ONLY 6 AVAILABLE IN 2027
TELL YOUR STORY INSIDE THE PLANT Across article, photography, video, newsletter, social, digital and print. Inside the Plant Partner Package | $7,500
Plant Feature Packages are BCN’s most distinctive value-added content. Readers want practical, company-specific coverage that shows what plants are doing, what equipment is being used and how companies are solving problems. The Plant Feature Package gives advertisers premium visibility around high-value editorial coverage while preserving BCN’s editorial independence. Align your brand with one of BCN’s most distinctive environments: the plants, people, operations, investments, and decisions shaping the North American corrugated and folding carton industries. Our Plant Feature Package gives advertisers more than an ad placement. It gives them a story package built around practical industry relevance. The advertiser benefits from visibility across BCN’s article, newsletter, social, digital, and print channels, while readers get a useful look at a company, plant, technology, or supplier solution in action.
Optional add-ons: Dedicated email/web blast Additional newsletter promotion
Includes: 1 BCN-Produced / Edited Feature Article Photo Package / Plant Imagery 1 Short Video or Interview Component 1 Newsletter Feature 8 BCN Social Promotion Posts Digital Display Surrounding the Feature Print Visibility Tied to the Feature
Additional social posts Event or special issue extension
Sponsor / Company Logo, Link and Profile Post-Campaign Performance Summary
Editorial Standard Plant Feature Packages are clearly identified as sponsored or partner content. BCN may edit for clarity, accuracy, tone, and audience relevance. Sponsored features are separate from BCN’s independent editorial coverage.
A LA CARTE ADVERTISING RATES A la carte rates are available for advertisers that are not yet ready for a broader package. Annual and quarterly packages provide the strongest value and are recommended for advertisers seeking sustained market presence.
PRODUCT WHAT BCN SELLS A LA CARTE RATE Print Ads Full Page / Half Page / Quarter Page Weekly flat- rate packages
Full-Page Print Ad: $900/issue; Half- Page Print Ad: $600/issue; Quarter- Page Print Ad: $450/issue.
Standard Website Display Placement
Leaderboard / Tall- Skyscraper / Inline Rectangle
Monthly flat- rate packages;
Leaderboard: $600/month; Tall / Skyscraper: $850/month; Inline Rectangle: $400/month.
3-month minimum
Newsletter Advertising
Newsletter Banner / Featured Sponsor Blurb / Dedicated Email-Web Blast
Price by audience quality and engagement
Newsletter banner: $500/send; Featured sponsor blurb: $750/ send; Dedicated email/web blast: $1,250/send. Minimum 4 newsletter placements unless part of a package. Sponsored video feature: $3,500– $4,500 depending on production and promotion. Additional video integration available within qualifying packages. Contact us for additional details.
Sponsored Content Video
Sponsored video feature integrated into a qualifying article, Inside the Plant feature, event or technology program.
Available with qualifying video programs
Directory Listings
Enhanced / Premium / Category-Featured
Annual listing tiers
Enhanced listing: $750/year; Premium listing: $1,500/year; Category- featured listing: $3,000/year
Sponsored Content Article
Dedicated, clearly labeled BCN website article with newsletter and social promotion.
Premium flat fee with editorial standards
Advertiser-supplied, BCN-edited/ labeled: $3,500 BCN-supported writing/editing: $4,500–$5,500
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
SPONSORED CONTENT & DIGITAL DELIVERY
BCN partner content is designed to give advertisers a useful, clearly identified way to share product knowledge, customer applications, technology expertise and industry insight. Content is published within BCN’s digital editorial environment and supported by BCN distribution channels based on the program purchased.
SPONSORED ARTICLES
VIDEO
Where it lives Published as a dedicated, clearly labeled article on BoardConvertingNews.com and in print. How readers find it Sponsored articles are promoted through BCN’s Monday Morning newsletter and social channels and may also appear within relevant content categories, topic pages and related-content modules. Digital display advertising may be positioned around the article when included in the advertiser’s program. Available formats Product and technology explainers Equipment spotlights Supplier Q&As Technical articles Customer or installation stories Market or trend briefings
Where it lives Video is embedded within the
related BCN article, Inside the Plant feature, Technology Spotlight, event coverage or other qualifying content page. Select videos may also be included within BCN’s Media/Event
Coverage section. How readers find it
Video content is promoted with the related story through BCN’s newsletter, social channels and digital content pathways included in
the program. Best used for Plant tours Equipment demonstrations Customer interviews Executive Q&As Installation stories Event coverage
Editorial Standard Paid partner content is clearly identified and produced separately from BCN’s independent editorial coverage. BCN maintains editorial judgment over independent reporting, plant features and news coverage.
REPORTING & SUPPORT
Package advertisers receive practical performance reporting based on the channels included in their program. Reports may include placement confirmation, newsletter performance, digital content activity, website clicks and campaign recap metrics where available.
Booking Notes
Rates are subject to availability and final placement confirmation.
Annual packages receive priority scheduling and bundled value.
Digital display placements require a 3-month minimum unless included in a package.
Newsletter sponsorships require a minimum of four placements unless included in a package.
Premium placements, exclusivity, production support, and custom sponsorships may affect pricing.
Final ad specifications, deadlines, and material requirements are provided with the insertion order.
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
MEDIA INFORMATION & SPECIFICATIONS
PRINT Files should be supplied in PDF format, embed all fonts and artwork with density of 300 PPI required for all images. All RGB or Pantone elements must be converted to CMYK.
TYPE SIZE Quarter-Page Print Ad 3.5 w x 5 h (keep text .5” from trim lines)
Half-Page Print Ad (Vertical) Half-Page Print Ad (Horizontal)
3.5 w x 10 h (keep text .5” from trim lines)
7.5 w x 5 h (keep text .5” from trim lines)
Island Half
4.5 w x 7 h (keep text .5” from trim lines)
Full-Page Print Ad
8 w x 11 h (.25” bleed all sides, keep text .5” from trim lines)
2-page Spread
16 w x 11 h (.25” bleed all sides, keep text .5” from trim lines)
½ PAGE VERTICAL
ISLAND HALF
¼ PAGE
½ PAGE HORIZONTAL
ADS ON FULL PAGES
SAFE AREA
BOARD CONVERTING NEWS | 2027 ADVERTISING & SPONSORSHIP RATE KIT
BLEED TRIM SAFE
FULL-PAGE PRINT AD
2-PAGE SPREAD
WEB BANNERS & NEWSLETTERS
Files should be exported as JPG or PNG and be under 1MB. No animated GIFs.
STANDARD BANNER
TYPE
SIZE
Standard Banner
728px w x 90px h
INLINE RECTANGLE
Skyscraper
300px w x 600px h
Inline Rectangle
300px w x 250px h
SKYSCRAPER
LET’S HAVE A CONVERSATION BCN can help match your goals to the right annual visibility program or thought leadership opportunity. Whether your priority is market presence, product education, supplier awareness, event visibility, category leadership, or year-round visibility with the North American corrugated and folding carton industries, BCN offers a focused way to stay in front of the industry.
Len Prazych President / Publisher lprazych@nvpublications.com (518) 366-9017
Robyn Smith Vice President, Advertising Sales (631) 838-4408 rsmith@nvpublications.com Ashley Prazych Editor-in-Chief (904) 631-1048 aprazych@nvpublications.com
Greg Kishbaugh Digital Content Manager (317) 306-1060 gkishbaugh@nvpublications.com Greg Prazych Sales & Marketing Director (919) 591-6501 gprazych@nvpublications.com
boardconvertingnews.com
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