Speakeasy Marketing November 2018

GROW YOUR LAW FIRM IN 2018

73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | NOVEMBER 2018

EVER WONDERED HOW CELEBRITY ATTORNEYS BUILT THEIR POSITIONING?

now celebrities in their own right, they all started off as regular attorneys, just like everyone else. Like every attorney, they had to do the work, prove themselves, and spend time in the field.

the go-to expert for specific types of cases in your metro/practice area. My latest book outlines precisely how to do this, and I’d like to give you a copy at no charge. Just click below and let me know where to send it, and it’s yours:

David Boies. Alan Dershowitz. Gloria Allred. Martin Garbus. Richard Scruggs.

What do all of these go-to attorneys for specific types of high-profile cases have in common?

They don’t chase clients anymore.

So, how did they gain their celebrity status?

When something happens in the news that’s related to their area of expertise, their phones automatically ring off the hook. In other words, clients seek them out and come to them.

SpeakeasyMarketingInc.com/ attract-affluent-clients

They did it through positioning.

Positioning rarely if ever happens by accident. It’s a deliberate strategy that you can replicate to attract higher-quality clients and become

–Richard Jacobs

However, here’s a fascinating insight: Even though these attorneys are

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