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EVER WONDERED HOW CELEBRITY ATTORNEYS BUILT THEIR POSITIONING? EVERLANE’S ETHICAL PRODUCTS & MARKETING WHY ASKING FOR REVIEWS IS LIKE KICKING A HORNET’S NEST DO BIG LAW FIRMS OFFER FREE CONSULTATIONS? LET’S TALK
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DO BIG LAW FIRMS OFFER FREE CONSULTATIONS? Ever wondered why most prominent law firms don’t offer free consultations? It’s not that free consultations can’t produce clients. They can. However, the reason most big firms don’t offer free consultations is straightforward: They want to stay on the right side of natural selection. Let me explain: CONTINUED ON PAGE 3...
WHY ASKING FOR REVIEWS IS LIKE KICKING A HORNET’S NEST Picture this: A potential client realizes she needs legal help immediately. So she grabs her cellphone in a panic and searches Google. As she’s thumbing through the listings, one attorney stands out among the throng. After a few moments looking through the listing, she makes the call, and the rest, as they say, is history. What caught her attention?
What was it that caused her to decide to call that particular attorney over all the others?
Powerful credentials? A well-written listing? High-definition, professional headshots?
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