Denise Alison empowers business owners to build relationships and connect with their potential custom- ers on social media, and through live video.
By Denise Alison H as anyone ever told you that you HAVE to do live video? Unfortunately, I’ve been hearing snippets of conversations and comments in Facebook groups that entrepre- neurs feel like they have to go live. And what happens when you feel pressured? Well, your videos aren’t going to be any good. Sorry but in most cases unless you get very lucky it is a fact. Look, I love live video, and I really do believe that it can benefit the majority of entrepreneurs, espe-
cially service-based entrepreneurs. But Live Video isn’t a magic pill. Hitting the live button isn’t going to magically make money rain down on you like a 70’s game show money booth. You need to know why you are going live and be prepared when you do so.
Here are my top favourite things about live video:
IT’S EASY (COMPARED TO OTHER TYPES OF CONTENT)!
I first started getting into this world of online marketing, I played around with all types of content. This included things like edited video. And if you’ve ever edited a video, you know that it can be tedious. Not to mention that you end up taking 25 takes and then realize: oops I’ve done nothing all day except get way too much footage of this one thing. I’ve also created infographics, which was kind of fun, but again, a lot of work, working with visuals which I am not great at, and most
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SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019
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