SpotlightMarch2019

Please enjoy the March 2019 issue of Spotlight on Business Magazine

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

MANAGING DIRECTOR Rod Gregg CREATIVE DIRECTOR Carmen Fitzpatrick EDITORIAL DIRECTOR Lee Ann Atwater RESEARCH TEAM LEADS Kate Carter Ashley Tanner

EDITORIAL TEAM Jamie Barrie Jordan Parker CONTRIBUTING WRITER Ceiledh Monk Dan Monk Denise Alison Jamie Barrie Janice Buckler Jody Euloth David MacDonald DESIGN TEAM Amy Chung Matt Erickson Natasha Griswold

COMMUNICATIONS & ADMIN LEAD Calli Gregg MEDIA CONSULTANT Tim Kohoot Tanya Chedrawy VIDEO PRODUCTION

CONSULTANTS Brian Cottam PUBLISHER Spotlight on Business Media

Spring is here and for some of us it has been a long winter, and we are looking forward to baseball and some barbeque, but most of all that snow melting away.

business to where they have needed to move into their third warehouse and being recognized as an industry leader for developing and supplying craft dis- tillers with affordable high quality still parts to fit every still needs and budget to help keep your glasses full. Once your done outdoors go inside with Patricia Turton of Turton Interi- ors and learn how she changed direc- tions from 10 years in the banking and investment world to pursue a more artistic path in Interior Design and how she has never looked back. We hope you enjoy the issue and we would like to thank all our featured companies for sharing your challeng- es, successes and for inspiring others to follow their dreams and passion. We also thank all those involved in putting this month’s issue together along with our advertisers and readers as we look forward to telling more stories about successful businesses and the people behind making it all happen.

We are not sure if Clark Olson of Mago Hot Sauce was inspired by snow on his travels, but we do know that when travelling he is fascinated by the many different cultures and inspired by the food that they offer. Olson tells us how the company has been steadily growing for almost three years now and how he turned a passion into a full-fledged career and solid brand that you need to try out this barbeque season or any season for that matter. What goes great with barbeque, well that is an ice-cold beverage. Garrett Marrero, co-owner and founder of the Maui Brewing Company tells us about a brand that was started as a passion to create an authentic beer for Hawaii and now sodas and spirits. Marrero takes us on a journey from the compa- ny’s humble beginnings as a brewpub in 2005, fast-forward to 2019 where Maui Brewing Company has four amazing restaurants, a brand-new brewery and a team of over 800, which all started from a trip to the Maui. The craft brewing industry would not be where it is today without companies like Jym Line Glassware Ltd, which has been Atlantic Canada’s premier custom decorator of glassware, ceramics, growlers and bottles since 1969. Spotlight on Business sits down with Tom Adams, the President of Jym Line Glassware Ltd to learn more about how they continue to grow their business and the industry as a whole and how he still is amazed when he sees someone pouring something into one of their products. What we pour into our glass is as important as the glass itself and that is why we at Spotlight on Business were excited to speak with Larry Taylor, founder of StillDrag- on about how a small, family owned business from South Florida has gone from its early and humble beginnings operating out of Taylor’s garage to expending the

Lee Ann Atwater , Editor

P.O. Box 35007, Halifax, Nova Scotia, Canada B3M 0G3 P: 902 593 0533 E: info@spotlightbizmag.com spotlightonbusinessmagazine.com

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

Clark Olson has been inspired by his travels and has been fascinat- ed by the many different cultures and the food that they offer. He has always loved spicy food and has created a brand of hot sauces that are all very unique. It’s a worldwide taste tour with a sauce for any meal. All this he attributes to his adventures abroad. Launched in Southern California, the company has been steadily growing for almost three years now, and Clark has turned it into a full-fledged career. 32 66

What started as need to learn how to make bio-diesel has fermented into a successful business venture which offers affordable, professional grade distilling equip- ment options to customers in the craft distilling industry. Spotlight on Business was excited to speak with Larry Taylor, founder of StillDragon about how a small, family owned business from South Florida has gone from its early and humble beginnings operat- ing out of Taylor’s garage to expanding the business to where they have needed to move into their third warehouse and being recognized as an industry leader for developing and supplying craft distillers with affordable high quality still parts to fit every still needs and budget.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

02 SPOTLIGHT ON MARCH 08 MARCH INDUSTRY EVENTS 12 SPOTLIGHT ON INDUSTRY

16 THE DYNAMIC SOUL OF SELLING 3 ways to stay motivated for optimal selling 20 GROW YOUR BUSINESS WITH SOCIAL MEDIA! You don’t HAVE to do live video! 22 CONTRACTORS CORNER Work that HURTS! 26 SPOTLIGHT ON BUSINESS 28 TURTON INTERIORS Property Transformation Professional 32 MAGO HOT SAUCE Fiesty Flavour is SoCal Tailored 38 MAUI BREWING Authentic Ohana Pride 44 JYM LINE GLASSWARE Five-Decades of family effort 50 TANYA MEDIA Small talk, big ideas, wilder audiences 54 MESH MEDIA Meshing together for greater success 58 YELLOW CAB LTD A Halifax Transportation Tradition 64 SPOTLIGHT ON INNOVATION 66 STILLDRAGON A business built on keeping customers happy 72 STRATIGRO Helping businesses grow with social media and live video! 74 THE CAMP Creative people helping your business and brand achieve greater success 76 SPOTLIGHT ON HEALTH 80 HOLISTIC HEALTH Let’s talk lymph

As Canada’s premier custom decora- tor of glassware, ceramics, growlers and bottles since 1969, Jym Line Glassware has meant a lot of differ- ent things to a lot of dif- ferent people. Spotlight on Business sits down with Tom Adams, the President of Jym Line Glassware Ltd in Elmsdale, Nova Scotia, to learn more about how they continue to grow the business and that after all these years, he is still amazed and proud when he sees someone pouring something into one of their products knowing that it all started at their facility in Nova Scotia and how he is truly grateful, and thankful for all of their clients over the years. 44 Atlantic

We spoke with Garrett Marrero, co-owner and founder of the Maui Brewing Company about a brand that was started as a passion to create an authentic beer for Hawaii and now sodas and spirits thatwouldpay homage to land and its residences that are making waves from the sun-swept island state to the mainland of the U.S. given ...

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

By putting a spotlight on your business, organization or com- munity with effective and inter- active media and advertising we will help you capture the interest of business leaders and potential clients, giving you an opportunity to promote your brand and grow market share through mobile, online, print, video and social media support, helping your business connect and stay engaged with your customers.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

Spotlight on Business followed up with Sean Myles and Gina Haverstock of the Annapolis Cider Company which is nestled on Main St. in downtown Wolfville, a small town in Nova Scotia that is equally known as the epicentre of the local food movement as it is for being the home of Acadia University thanks to Sean Myles and Gina Haverstock’s unique ciders that are gaining popularity throughout Canada.

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

march 2019

world plus this year’s event will have four time Platinum Band, Walk Off The Earth, performing at the Annual Banquet making this an industry event that you do not want to miss. For more information of the event: http://www.cpma.ca

Follow on Twitter: @CPMA_ACDFL Follow on Facebook: @CPMA_ACDFL

anyone interested in starting a landscape project – whether it’s a major outdoor overhaul or just some recommendations on types of flowers to plant. For more information of the event: http://www.springideal.ca

Follow on Twitter: @NSHomeShow Follow on Facebook: @SpringIdeal

NOVA SCOTIA SPRING IDEAL HOME SHOW

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019 This is a must-see event for March 29th – 31st, 2019 Halifax Exhibition Centre – Halifax, NS, Canada Atlantic Canada’s largest home show features a wide range of exhibitors, with everything from basic home improvements and maintenance projects to major renovations and new construction. From kitchen and bathroom, to living room and home décor, get inspired for your next project here. This spring, the Ideal Garden & Patio Show returns to offer visitors a taste of summer with a feature garden at the main entrance, plus expertise and advice to create your perfect outdoor space.

CPMA ANNUAL CONVENTION & TRADE SHOW

HARD HAT EXPO

April 2nd – 4th, 2019 Palais des Congrès de Montréal – Montréal, QC, Canada The Annual Convention & Trade Show is CPMA’s keystone event and Canada’s largest event dedicated to the fruit and veg- etable industry. A unique forum for industry leaders to enhance their business opportunities in Canada through an exceptional combination of education and networking opportunities. The show attracts over 3000 partic- ipants from all segments of the produce supply chain and show- cases produce from around the

April 3rd – 4th, 2019 New York State Fairgrounds – Syracuse, NY, USA Hard Hat Expo is the only gath- ering of construction equipment and services in New York. Since 1988, the Hard Hat Expo has been the premier showcase for construction equipment and services in the Northeast market area. Attendees are contractors, municipalities and companies with maintenance departments from New York and bordering states. A quality crowd of 6,000

– 8,500 attendees keep exhibi- tors busy and can make buying decisions. You will see all the latest equipment and services from major manufacturers such as; Caterpillar, John Deere, Case, New Holland, Komatsu, Kobelco, J.C.B., and much more! For more information of the event: http://hardhatexpo.com/ Follow on Twitter: @HardHatExpo Follow on Facebook: @HardHatExpo April 3rd – 4th, 2019 Harrah’s Resort Atlantic City – Atlantic City, NJ, USA Come join the 70th Atlantic Builders Convention (ABC) this year in Atlantic City. This event is the largest regional building industry tradeshow in the Northeast. With state-of-the-art products, innovative services, and educational programs, ABC inspires attendees with count- less ideas to aid in the success of their business. It is also an excellent forum for networking and deal-making amongst peers in the home building industry. Connect with 6,500+ residen- tial and commercial builders, developers, remodelers and subcontractors, plus a variety of manufacturers, suppliers, and consulting professionals, as you attend educational and accredited courses and network at the event to help grow your business. ATLANTIC BUILDERS CONVENTION 2019

April 7th – 9th, 2019 theMART, Chicago, IL, USA Stylemax is the Leading Women’s Apparel and Accessory Trade Show bringing with it the best of fashion trends in the Apparel Industry, making it a hit event among women, for it specializes in women accessories. The product like sportswear, trendy denim, suits, outdoor dresses, and knitted items are displayed. With the increasing base of customers, the event expanded itself by incorporating decorative accessories, including fancy gifts and showpieces. Stylemax keeps an eye for the latest trends in an ever-chang- ing fashion landscape, and for the last 18 years the event strives to create an atmosphere that inspires buyers to grow their business offering a curated col- lection, a unique perspective and the definitive destination for fashion. For more information of the event: http://www.stylemaxon- line.com/theshow Follow on Facebook: @stylemaxshow Follow on Instagram: @stylemax

For more information of the event: https://www.abconven- tion.com/ Follow on Twitter: @ABConvention Follow on Facebook: @atlanticbuildersconvention

THE PROPERTY SHOW

April 7th, 2019 The International Centre – Mississauga, ON, Canada The Property Show is a bi-annu- al and innovative event geared towards consumers, profes- sionals and investors alike. It will provide you with valuable knowledge about the latest offerings in real estate, com- mercial real estate and property investment. The show offers a wide variety of information and seminars; whether your interest lies in resale or new residential homes, condominium or vacation property. If its real estate services you are interested in? Or if you are just looking to increase your real estate portfo- lio. The Property Show is sure to deliver. For more information of the event: http://www.theproperty- show.ca/ Follow on Twitter: @PropertyShow

OTTAWA COTTAGE LIFE & BACKYARD SHOW

Follow on Facebook: @ThePropertyShow

April 12th – 14th, 2019 The EY Center – Ottawa, ON, Canada Meet more than 250 unique exhibitors showing boats, docks,

STYLEMAX

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

builders, contractors, innovativebuildingproducts, green solutions, decor and style, arts and crafts, water toys and more, all in one convenient place giving you everything you need for enjoying the cottage and outdoors and even some great idea on how to get more out of every season For more information of the event: https://shows. cottagelife.com/show/ottawa-cottage-life-back- yard-show Follow on Twitter: @cottagelife

show features high quality exhibitors showing log cabins, timber frame homes, conventional con- struction, boats, docks, contractors, innovative building products, green solutions, decor and style, arts and crafts, food and entertaining, water toys and fun for all seasons. For more information of the event: https://shows. cottagelife.com/show/edmonton-cottage-life- cabin-show/ Follow on Twitter: @cottagelife

Follow on Facebook: @cottagelife Follow on Instagram: @cottagelife

EDMONTON COTTAGE LIFE AND CABIN SHOW

April 26th – 28th, 2019 Edmonton EXPO Centre – Edmonton, AB, Canada Meet more than 150 exhibitors with everything you need for lakeside and country living. This

Old St. Augustine Gourmet Foods

WORLD HOT SAUCE AWARDS

Most Awarded Datil Pepper Products in the Nation

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

Pouring Perfect Pints

Did you know that an estimated 10 million Canadians drink beer as their alcoholic beverage of choice? Draught beer is the freshest of these beers, as it does not go through the same distribution channels as canned or bottled beer. It is produced, kegged and delivered fresh to pubs and restaurants. As a draught system technologist, BeerTech’s number one goal is to ensure that draught beer be dispensed to consumers as the brewer intended. It all starts with system balance. Whether it is a short draw system (direct draw from a fridge below the towers) or a long draw (from a cooler located somewhere

in the building and driven to the tower and faucets at the bar), it is imperative that the system be balanced. Cooler temperature, beer temperature, gas pressure and calculations on the route the beer will travel (distance, any gravity or lift the lines will travel, restriction caused by hardware such as tubing size and hardware within the towers) must be correct. The result will be a perfectly poured pint; cold, properly carbonated and with a nice head on the beer. It is critical after a proper install that the BeerTech system is maintained regularly. Temperatures should be monitored and the lines, couplers and faucets should be kept clean. As well, the cooler in which the beer is stored should be kept clean.

Serving quality draught beer requires time and technique. Select the proper glassware for the style and brand of beer you are offering. When pouring draught, the glass should never contact with the faucet. Hold the glass at a 45 degree angle until reaching ¾ full, then straighten and lower slightly to allow for the head to form. Beer, much like wine, has a nose. The glass should be served with the logo or label facing the customer and, whenever possible, on a coaster from the respective brewery. Follow the steps above and you are ready to enjoy a fresh, perfectly poured pint every time! Please enjoy responsibly! Ken Greer Owner Technician BeerTech Draught Systems Technologies

BEERTECH PROVIDES CONSULTING, DESIGN, INSTALLATION, CLEANING & MAINTENANCE SERVICES

HAPPY CLIENTS CHRISTOPHER REYNOLDS, ANDREW CONNELL AND LAURA MACDONALD - OWNERS OF STILLWELL BEER BAR

CUSTOM TAPS

KEGERATORS

BEVERAGE DISPENSE GAS

BULK CO2 SYSTEMS

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE (902) 431-BEER (2337) www.BeerTech.ca

EXTREME CANADIAN WEATHER NOT KEEPING SKIERS AWAY FROM THE SLOPES Frigid temperatures throughout Canada along with an Environment Canada forecast for colder than typical weather in March is good news for ski resort operators and skiers hoping to extend the season this year. At Banff National Park — home to Norquay, Lake Louise and Sunshine Village ski areas the mean temperatures averaged minus 17.9 C, about 10 degrees colder than historic norms, according to Environment Canada. According to David Phillips, chief climatologist for Environment Canada, March is also looking like a cold month, which is meaning the ski season will continue, and the longer days mean more time on the slopes for skiers.

CANADIAN HOME PRICES FALL FOR THE FIFTH STRAIGHT MONTH The Teranet-National Bank Composite House Price Index, which measures changes for repeat sales of single-family homes, showed prices fell 0.4 per cent last month from January making February the fifth straight month that most major markets weakened for Canadian home prices. Except for the global financial crisis in 2009, this has been the largest decline in 19 years of index history, according to Marc Pinsonneault, senior economist at National Bank of Canada, with prices falling in nine of the eleven Canadian markets in the index. Showing that the impact of the government’s new stringent mortgage regulations appears to be lasting much longer and affecting the market than was initially expected, leaving some asking if it is time for another change.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

BIG BUSINESS MONOPOLIES

News Corp recently added its voice to complaints that tech giants, including Google, Amazon, Facebook and Apple, have become too dominant in the sectors they control. This is something that News Corp itself has been implicated for in the past for having too big a stake in its own industry, so it was interesting to see the organization that this positions against big business. But this is not new, as in previous U.S. “antitrust” movements to break up monopolies in the oil, steel, transport and retail sectors have happened before with businesses benefitting from splitting upmonop- olies into smaller parts. Irving Oil was a beneficiary of the breakup of U.S. energy monopoly Standard Oil and with a more fractured market, the Canadian company was able to compete and thrive. Most business analysts seem to agree that that the breakup of AT&T into the seven “Baby Bells” in 1982 by then U.S. President, Ronald Reagan administration led to both a surge in innovation and competition for the sector. Governments may decide that short-term benefits make it essential to limit the monopoly power of large companies like Amazon, Facebook and Apple, it is interesting to note that these same concerns were made of former dominating giants like New Corp, AT&T, IBM, and Sears which have long been over shadowed by the new giants that we see dominating business and industry today.

WHOLESALE PRICES UP SLIGHTLY IN THE U.S. Responding to three straight months of falling U.S. wholesale prices which were up 0.1 percent for the last month according to the producer price index, which measures price changes before they reach the consumer. According to the U.S. Labor Department despite an unemployment rate near a five-decade low and faster wage growth, inflation is still well under control. The recent consumer price index, increased just 1.5 per cent in February from a year ago driven by more expensive gas, travel and hotel costs.

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

By Calli Gregg T here are many reasons as to why businesses should be interested in making it a goal of becoming a sustainable business, which is the idea of generating profit while also improving societal and environmental conditions as part of a business’s focus and goals. Meeting the needs of the present without com- promising the ability of future generations to meet their own needs, is a definition of sustainability that we have had positively displayed by several beloved companies such as IKEA. IKEA promotes living a sustainable lifestyle at home by saving water and energy, eating healthy, and reducing waste. IKEA is already using renewable energy, and it committed to produce as much renewable energy as they consume in their operations by 2020. Not only is IKEA using renewable energy, but by 2020 they want to be using wood from sus- tainable sources, either recycled or certified. THERE ARE MANY ADVANTAGES TO BECOMING A SUSTAINABLE BUSINESS: • Improves the value of the business and improves the reputation of the business. • The business develops a marketing advantage. Increases the people who want to work for the business. • Reduces business costs.

Throughout the past few years, awareness and activism towards environmental issues has been increasing significantly all over the world. Busi- nesses that decided to build sustainable practices will find themselves succeeding, as the awareness and activism for environmental issues increases. Improving the quality of human life while living within the carrying capacity of supporting eco-sys- tems, is another definition that we have had this positively displayed by several other recognized companies such as Nike, Adidas and Nestlé. Nike has begun reducing their waste, Adidas has been working on a greener supply chain and Nestlé has been working on their water efficiency and waste. Making changes can be scary however, environ- mental issues affect everyone whether part of a business or not. I believe that it is an extremely good idea for thebusinesses to consider becoming sustainable and think of the many benefits and advantages to becoming a sustainable business. We need businesses to make these changes because we need to meet the needs of the present without compromising the ability of future generations to meet their own needs and improv- ing the quality of human life while living within the carrying capacity of supporting eco-systems.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

more crowded as tech giants such as Facebook and other FANG companies set up payment services for customers along with a slue of start-up and international companies wanting in on the Canada payment market. “Certain retail payment service providers (PSPs) are currently not subject to oversight, which can raise issues related to risk, efficiency, and protec- tion for payment service providers and end-us- ers,” noted a recent report from the federal gov- ernment on a review of the Canadian Payments Act. “The proposed oversight framework would serve to close this gap by establishing a number of requirements.” With the Liberal’s proposal, the Bank of Canada would ensure payment providers comply with the financial and operation requirements and also keep a public registry of regulated payment pro- viders. Currently, Payments Canada (formerly the Canadian Payments Association) which is an orga- nization that operates a payment clearing and set- tlement system in Canada says there are around 110 financial institutions participating in one or more of its systems all of which are traditional financial firms, such as banks and credit unions.

By Jamie Barrie T rudeau’s Liberal government is propos- ing with its new federal budget to bring more order to the rapidly changing world of payments. The recently delivered federal budget included three paragraphs on “Support- ing an Innovative and Well-Functioning Canadian Payments System.” With those three paragraphs the Liberal’s are pro- posing to bring in a new framework under which certain payment providers would have to estab- lish “sound operational risk management practic- es” and ensure users’ funds are protected against losses. This new framework would apply to firms providing retail payment activities such as holding onto funds for their users or transmitting payment messages. This would extend to payment card networks and various “non-traditional players,” including finan- cial-technology companies (or fintechs) offering such services. These changes come with little surprise as Canada’s $53 trillion payment sector becomes

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

Jody Euloth is the CEO of The Mesh Media Network and Founder of The Dynamic Soul of Selling. She helps entrepreneurs, business and sales professionals and creative visionaries get over their fear of selling so they can generate more revenue and make a bigger impact in business.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

By Jody Euloth T here is no question, sales can be tough. Whether you’re selling a product, service, idea, or leading a team of sales profession- als, anyone in the profession knows that repeated rejection can play havoc on the mind. It’s a mental game which requires constant nurturing to stay motivated and focused on your end goals. It’s important to recognize that not every person you speak with or make an offer to is going to say yes and ‘buy in’ to what you are selling. Especial- ly not the first time you chat. Studies show that a minimum of four interactions are necessary with your prospects before they trust you enough to commit to saying yes. And, on average, a good closing ratio is 30%. This means that out of ten people you are making an offer to, only 3 of them are going to say yes. Of course, there are several of factors involved in the sales process, includ- ing qualifying your leads, but understanding your closing ratio will help in overcoming the feeling of defeat. If you equate this to sports, a baseball player can be considered ‘Hall of Fame’ material if they can bat over .300. Meaning, they will not hit the ball seven out of ten times at bat. Preparation, Confidence and Enthusiasm are three ways to nurture your mindset to produce the results you want. These characteristics are what set apart the top sales performers from the average sales people. And note, that all three of these things are in your control. Preparation - Failure to prepare is detrimental to sales success. Taking the time to research your prospect, learning about them and their needs is necessary and will go a long way in gaining trust. Once you’ve done your homework, it’s important to properly prepare yourself prior to each sales call or meeting. Get yourself in the right head space, give yourself a motivating pep talk, so you can enter each conversation feeling prepared and focused. Confidence - Directly related to preparation is

confidence. Without the proper preparation, it is hard to exude confidence in the sales conver- sation. Confidence comes with being prepared, knowledge of products and solutions, as well as through the positive self-talk you give yourself. If you don’t communicate in a confident manner, your prospects will feel that energy from you. Enthusiasm - Once you are in the mindset of feeling prepared and confident, it’s time to deliver and present the opportunity in an enthusiastic way. There is nothing worse than coming across a sales person who is giving off a negative energy and who shows a complete lack of enthusiasm for what they are selling. If you don’t believe in the product, service or idea you are selling, then no one else will believe in it too. If you’ve had a day where you’ve received multiple ‘no’s’ in a row, you must find the mindset to make the next call with the same enthusiasm as you did the first one. Energy is contagious and people are attracted to passion and enthusiasm. To ensure your sales success, mind your mindset, manage your motivation and bementally prepared to deliver in a dynamic way. For more, sales tips and strategies, sign up for ‘The Dynamic Soul of Selling’ Newsletter at www. meshmedianetwork.ca/dynamic-soul- of-selling/ For a free 15-minute sales consultation to deter- mine if you would benefit from ‘The Dynamic Soul of Selling 90-minute Strategy Session’ email jody@ meshmedianetwork.com JodyEuloth is theCEOof TheMeshMediaNetwork and Founder of The Dynamic Soul of Selling. She helps entrepreneurs, business and sales profes- sionals and creative visionaries get over their fear of selling so they can generate more revenue and make a bigger impact in business.

Social handles @jodyeuloth www.meshmedianetwork.com

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

By Jamie Barrie T he Super Bowl is all about the commer- cials, but MillerCoors recently filed a lawsuit against rival Anheuser-Busch InBev, claiming that a Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks. The company is seeking an injunction to stop Anheuser-Busch InBev from continuing the Bud Light ad campaign. The St. Louis Post-Dispatch first reported and posted the lawsuit, which was filed in a Wisconsin federal court. The lawsuit is the latest retaliation from the U.S. subsidiary of Molson Coors Brewing for the Bud Light campaign that shamed Miller Lite and

Coors Light for using corn syrup which has caused backlash from both the MillerCoors and corn industry growers themselves. MillerCoors said that none of its final products contain the ingredient, which is used during the brewing process. MillerCoors also stated if the Anheuser-Busch InBev ad campaign was to increase transparency, it failed to tell consum- ers that it uses corn syrup in drinks such as Stella Artois Cidre and Busch Light, and even uses high-fructose syrup in others to continue with the finger pointing. Now as many of us sit back and enjoy the ever growing independent and craft brewing options as we wait for the courts to decide who was in the right and who was in the wrong and ask ourselves can we not just all get along.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

By Calli Gregg A ccording to a J.P. Morgan report on achieving gender balance in business and industry, female participation on corporate boards across the world improved last year. This is a great start, but it still shows that there is still more work to be done. The J.P. Morgan report said that globally, women’s share of board directorships crept up last year, with large American companies leading the way, with female directors on boards in the U.S. increasing to 22 percent in 2018, from just over 20 percent in 2017. “Governments across the world, and now one U.S. state, California, have begun to implement legis- lation mandating gender diversity on corporate boards,” the J.P. Morgan report said.

J.P. Morgan’s report found that 21 percent of companies under global index provider MSCI’s All Country World Index, which tracks both devel- oped and emerging markets, still had all-male boards. The report also showed that women in Norway, France, Sweden, Australia and New Zealand advanced most in board participation in 2018 while across MSCI’s indexes, companies in Pakistan had the most women occupying CEO positions, followed by Finland, Greece, Sweden and Belgium. Although these numbers are encouraging there is still much more work to be done as it is very clear that companies need to do more to instill gender diversity especially because women are still vastly underrepresented across all levels in the work- place.

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

Denise Alison empowers business owners to build relationships and connect with their potential custom- ers on social media, and through live video.

By Denise Alison H as anyone ever told you that you HAVE to do live video? Unfortunately, I’ve been hearing snippets of conversations and comments in Facebook groups that entrepre- neurs feel like they have to go live. And what happens when you feel pressured? Well, your videos aren’t going to be any good. Sorry but in most cases unless you get very lucky it is a fact. Look, I love live video, and I really do believe that it can benefit the majority of entrepreneurs, espe-

cially service-based entrepreneurs. But Live Video isn’t a magic pill. Hitting the live button isn’t going to magically make money rain down on you like a 70’s game show money booth. You need to know why you are going live and be prepared when you do so.

Here are my top favourite things about live video:

IT’S EASY (COMPARED TO OTHER TYPES OF CONTENT)!

I first started getting into this world of online marketing, I played around with all types of content. This included things like edited video. And if you’ve ever edited a video, you know that it can be tedious. Not to mention that you end up taking 25 takes and then realize: oops I’ve done nothing all day except get way too much footage of this one thing. I’ve also created infographics, which was kind of fun, but again, a lot of work, working with visuals which I am not great at, and most

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

the algorithm, which is never a bad thing. But it can’t be your only reason for doing things. LIVE VIDEO HAS COMPLETELY CHANGED MY BUSINESS! I’m not exaggerating when I say this, but doing a weekly live video exponentially grew my business and changed it for the better. Part of that is a natural outcome of the fact that when I started doing lives was around the time that I pivoted and went all in with social media. But it’s not only that. Going live weekly had gotten me tons of exposure, the opportunity to connect and engage with people that I never would have otherwise – both clients, influencers, and colleagues. Live video has given me a voice and a platform. It’s the foundation that I’ve built my business on that has allowed me to leverage that into speaking opportunities, clients across North America, con- nections across the world, and so much more. I do a live video every single week with few excep- tions. This is partly habit at this point. But some- times I wonder - why would I NOT go live. It’s the perfect opportunity to share value, increase my visibility and connect with my audience. Isn’t that what we all want? So, no. You don’t HAVE to go live. But why wouldn’t you want to?

people are not. I’ve also created written blogs which are still a lot of work to create, edit, post, and people really only SKIM THEM. With live video it can be relatively easy. You click live and go. HOWEVER, you do want to plan out what you are going to say before that – the idea of live videos being impromptu is a myth. I GET TO INTERACT WITH MY FABULOUS AUDIENCE! Interaction is the absolute main benefit of live video, and one that a lot of marketers tend to forget. They go live for promotional reasons, algo- rithms, etc. But the power of live video is that you can interact with your audience, IN REAL TIME. That is powerful, because its as close as you can get to in person interaction (at this moment in the space time continuum). Here’s the thing. I live in rural Nova Scotia. When you think of Nova Scotia, you think rural, add a few dozen more cows, 200 more fishing boats, and 8 million more trees, and that is where I live. The point here is, I really don’t get to interact with like minded people a lot. That makes it a huge benefit for me. Interaction and engagement with your audience is great for lots of reasons including building rela- tionships, taking future customers from cold leads to warm leads, learning from your audience (what they struggle with, want to know, and more).

And well, hey, engagement helps you in terms of

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

By Dan Monk I t goes without saying that living in your home during a renovation has its challenges; the dangers of a work site exist and should not be taken lightly. Safety is critical when you plan and start a renova- tion. If you decide to live in your home during the renovation or just visit from time to time, you must remember this is a construction site with hazards and dangers that you would not normally expect in your home. The following are a few pointers when on a home renovation job site: Proper footwear is essential – nails, debris, sharp edges, adhesives and uneven surfaces can cause an injury. If you decide to visit the area of renovation after hours in your sock feet or during the day in your flip-flops, you are risking an injury.

I had a client get up in the middle of the night and walk barefoot through a kitchen renovation for a drink of water and guess what? He cut his foot on something sharp. We wear work boots and shoes for a reason, not just fashion! Eye protection is wise – job sites are known to be dusty; drywall dust or sawdust are common. So you may want to have safety glasses when you visit, especially during working hours. Ladders & Staging are for the pros – Remember the site crews are safety trained, if you are not a professional and trained, then you should stay off any ladders or staging set up for the project, as you are putting your life at risk. Nice clothes are not work clothing – They call them work clothes for a reason, because they are durable, and you don’t mind if they get stained or torn. If you visit a job site, please do not wear clothes that you don’t want damaged. I have been on many sites and have often walked away with paint or a tear in something. Pet friendly – A job site is no place for pets. If you love your pets, please protect their paws from injury by keeping them away from the jobsite or in a kennel or closed room during the process. Often pets can find visitors or loud noises stressful and it may be better to board your pet during the project. Children – If they are not old enough to be on my

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

crew, then please protect them if you decide to visit. They are curious, for the same reason you are visiting, to see what is going on. They will touch things that could be danger- ous or fall over something that an adult would not. So please, either keep them outside the work area or contain them. I know it is easier said than done, but we really don’t want to see any kids get hurt. It is okay to expose them to the process and maybe they will grow up to be a carpenter, plumber, electrician or engineer. It is good to be curious, but always be safe. Permission is wise - I know it’s your house, but it is our work site and it may not be safe for you at certain times during the process. It is always better to ask permission to enter or visit a job site, then experience an injury. Hazard Assessments or “Work that Hurts” as we like to call it – Any company who has a safety program will have a hazard assessment of the job site, so that dangers can be identified and controlled. Each individual should be aware of these hazards before setting foot onsite. Any company your hire should have a “Certified Safety Program,” which means they follow the regu- lations set out in the Occupational Health & Safety Act. All responsible contractors have a safety program to protect their most valuable resource, their employees. Additionally, all reputable con- tractors have a “Letter of Good Standing” from the Workers Com- pensation Board (WCB), which protects the employee in case of injury on the job site. WCB coverage also protects the client from poten- tial lawsuit if an injury does occur

and the contractor is not covered. If your contractor doesn’t have WCB coverage, you could be personally liable for an injury claim. Don’t risk it, always ask for proof of coverage. When you decide to hire a contractor or enter a construction site, safety should be a high priority. Accidents happen, but with proper planning, training and communication, they don’t have to. I hope the above notes provide a little insight into the hazards associated with a renovation project and allows safety to be a priority on your jobsite, for the sake of you, your family and the men and women working to make your home beautiful. Dan Monk is a Professional Engineer (P.Eng.), Red Seal Carpen- ter and the Owner of Monk Renovations. Dan and the team at Monk Renovations can provide you with an outstanding home renovation experiences regardless of the size of your project. Twitter @monkrenovations Facebook & Instagram @monkreno www.monkreno.com

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MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

By Jamie Barrie

News of this had the Federal Reserve hold interest rates steady with its policymakers abandoned pro- jections for further rate increases this year, noting that “the labor market remains strong, but growth of economic activity has slowed from its solid rate in the fourth quarter.” The unemployment rate is 3.8 percent and annual wage growth in February was the strongest since 2009. Average job growth has moderated, reflecting a shortage of workers and softening economic growth as the stimulus from a $1.5 trillion tax cut package fades as a trade war between the United States and China, as well as slowing global growth and uncertainty over Britain’s exit from the European Union, are also hurting domestic economic activity.

T he number of Americans filing applications for unemployment benefits fell more than expected, pointing to still strong labor market conditions. Initial claims for state unemployment benefits dropped 9,000 to a seasonally adjusted 221,000 for the recently weekly reporting, according to the Labor Department. Economists polled by Reuters had forecast claims falling to 225,000 in the latest week. Claims have been drifting in the middle of their 200,000- 253,000 range this year.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

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MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

MAXWELL HOUSE COFFEE MIGHT BE IN THE FUTURE KRAFT HEINZ’S CORPORATE CUP Ailing food giant, Kraft Heinz, reviewing options for its Maxwell House coffee business, which could include a potential sale of the coffee business brand that had roughly $400 million in earnings before interest, taxes, depreciation and amortiza- tion last year. Based off similar valuations for other sales of consumer brands, the sale of the Maxwell House coffee business could fetch a price around $3 billion. The coffee industry has become more challenging in the past few years, but private equity firms have shown great interest in buying some larger brands and giving them new life as was seen when the private equity firm KKR last year paid roughly $8 billion for Unilever’s brand, I Can’t Believe It’s Not Butter and other spreads business. The same uncertainty goes for other brands under Kraft Heinz as they too could be sold off from its corporate portfolio as the company looks to reshape the empire put together by its private equity backer 3G Capital.

FORD HIRING TO BOOST SUV PRODUCTION

Ford has announced that it will be adding 550 new jobs at its Kentucky truck plant where it assembles its Expedition and Lincoln Navigator sport utility vehicles. The automaker also said that it will also transfer roughly 500 workers from its nearby Louisville assembly plant to help handle the 20 percent increase in production, which is expected to begin in July. The move is a result of growing demand for both of Ford’s SUVs, which are based on the same platform and share many of the same features and parts. Expedition sales rose 35 percent and gained 5.6 per- centage points in market share in its segment last year. While sales of the Navigator, the more premium version of the two vehicles climbed 70 percent over the same time period.

Which is great news for Ford, workers and the industry.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

COULD VIETJET DEAL WITH BOEING FOR A HUNDRED 737 MAX PLANES BE GROUND Shortly after the U.S. Federal Aviation Administration declared Vietnam complied with international aviation standards, allowing Vietnamese carriers to fly to the United States for the first time and code- share with U.S. airlines. Vietnamese carriers VietJet and Bamboo signed deals with Boeing to purchase 110 planes worth more than $15 billion. Many are now questioning the deals as Boeing 737 MAX 8 and 10 planes have been grounded after a Boeing 737 MAX jet in Ethiopia crashed leaving many questioning the safety of the plane, leaving billions of dollars in deals for Boeing now up in the air for the airplane manufacture as the company has a backlog of more than 4,600 orders for the 737 Max. BANKING GIANTS WORRIED THAT BIG TECH ARE GETTING THEIR FANGS INTO THE SECTOR Dave McKay, Royal Bank of Canada’s chief executive recently told investors that he’s increasingly worried about the so-called FANG companies; Facebook Inc., Amazon.com Inc., Netflix Inc. and Google getting into banking. As more and more customers use the internet to research all types of products and services, includ- ing financial services, it goes without saying that FANG companies are already inserting themselves between the bank and its customers. McKay is not alone, as the finance industry has become increasingly concerned that major tech com- panies might try to sideline banks by handling more of their customers’ payments, offering loans or accepting deposit, even if those services open them up to more regulation. McKay said his goal is to build out services that allow Royal Bank to be a bigger part of a customer’s life before they have to make a financial choice which is now being affected more as people increasingly turn to the technology giants when shopping for financial services.

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

“Patricia Turton was so awesome at Staging our home that we sold it in four days!” “I was very lucky to work with her. Patricia is into details.” “She is easy to work with. Has bright ideas and good taste.” “She definitely knows her work” and “Patricia transformed my tired-looking condo into a work of art!” These are just a few of the unsolicited testimonials from grateful Turton Interiors clients, why we wanted to feature Turton Interiors and Patricia Turton as part of a spotlight on the growing staging industry. Turton’s accolades do not just stop with her clients, her key staging partners like Tapis Essgo Carpets, are equally impressed: “We have been working with Turton Interiors for years. Patricia is a talented and a true professional.” The popularity of her “classic yet modern minimalism” approach has Patricia’s phone on permanent glow-up mode. She is an interior decorator, an accredited Staging professional, and the owner of the above-mentioned Ile-des-Soeurs, Quebec-based business. She has worked as a design professional and “Home Stager” since 2004. “After earning my Bachelor of Commerce degree, I spent close to 10 years in the banking and investment worlds,” she told us when we first spoke. “But I was looking for a change and contemplated one of two options: to go back to school to do my MBA; or pursue a more artistic path in Interior Design.” But taking the road less travelled wasn’t the end of Patricia’s days in the classroom.

SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019

By David MacDonald W hat was your time like in New York learning the art of Staging from the creator of the Home Staging concept, Barb Schwartz? How did that come to pass? PT: Initially, I was unsure how viable a career in interior design would be, so I decided to prepare my application for the MBA program. One night, after work, I had my books open and the TV on in background and there was a program by Barb Schwartz about Home Staging. I was so intrigued with the concept and came to the realization that I really should try to do what I was passionate about. Home Staging was not well-known at the time here in Quebec and I knew an opportunity was before me. I signed up for the next course and my journey began. The Accredited Staging Professional Course that I took with Barb Schwartz was an intensive three-day program which consisted of two days of classroom work and one day in the field Staging a home. The course was essential in giving a framework with which to set up and run a Home Staging business. We went through everything from pricing, to mar- keting, and the different types of services you can offer. It was so exciting to discover all that was possible – but the third day was certainly the most amazing. She brought the class to a home that was about to be listed and we were divided into teams and assigned various parts of the home. We deconstructed, peeled away, and Staged the home. And it was so amazing to see creativ- ity at work – we were only able to use what was already at the house to Stage. The end result was a complete transformation. Most of all, I remember the reaction of the owners coming home to see the home they’d lived in for several years take on a whole new life. They saw some of their belongings that had been stored away at the back of closets take centre Stage. This all left such an impression on me. To this day, it’s still one of my favourite parts of my business. Styles and trends implicitly come and go, but is there anything about your approach to each project that has remained unchanged since your time in New York in 2004?

MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

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