Your list of current clients is impressive – and, as you say, diverse. Is there any one thing that connects them in terms of what they’re looking for from you? They’re all looking for different things. One of the things we do as a company is connect brands with property through partnership or sponsorship – we help to create an experience for the audience. We do everything from marketing strategy and PR to sales training and coaching to experiential market- ing, which is one of our main focuses. Experiential marketing really engages a brand with potential consumers and it evolves the brand by creating a memorable experience. Take, for example, Atlantic Fashion Week. We partnered with Vogue Optical and Halifax Shopping Centre – because fashionable clothes fit perfectly with Atlantic Fashion Week. We created a unique experience for our clients and for the people in attendance who could take a picture with any eye frame for the opportunity to win those frames. Being in sales is easy when everything clicks like that. It’s easy when you are providing a solution to problems and helping your clients generate brand awareness and ultimately increase their bottom line. What you do clearly goes beyond a keen business sense. You really have to have a genuine sensibility to do what you do. And I really take pride in that. Connecting with people has always been a passion of mine and one of my strengths. It’s helped me in school and in sport and in my career. I thrive when meshing minds with people and building those relation- ships. I value having the opportunity to help my clients by providing them with strategies to be more successful in their businesses. They trust me to put them in a position that is most beneficial to them. And my teammates and other experts in my network who I collaborate with are so amazing – I learn so much from each one of them. How important is your image personally in creating networks like this? I would imagine you would have to do a lot of rubbing elbows. That’s the fun part, I really enjoy getting to know
people. I always compare being in business to playing sports, which is a natural environment for me. You learn how to work best with teammates, how to get the win, how to get the competitive edge and how to learn from your losses. Our signature sales training, corporate workshops and keynote presentations are derived from our personal and proven success strategies and expe- rience. We intimately connect with entrepreneurs and business professionals in either one-on-one or group settings to share our expertise.
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SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019
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