Jody Euloth knows how to close business deals by selling authentically and provide a unique experience for clients and their target audiences. She’s a sales trainer and coach, sponsorship and marketing activator, and keynote speaker. – as well as a writer of a monthly column here at Spotlight on Business. Jody is every bit a teammate as she is coach – which is fitting as she’s a former AUS Basketball player and Dalhousie alum. Now Jody is the CEO and Founder of The Mesh Media Network, a full-service sales, marketing and PR agency which helps entrepreneurs, businesses and brands ‘Get Noticed, Get Leads, and Close Sales.’ Becoming a part of the Mesh Media Network puts your business in good company alongside – or meshed with – the likes of Nike, DOVE, Bell Media, University of Toronto, Steele Jaguar, Land Rover Halifax, Porsche of Halifax, the Atlantic GOLFExpo, and Atlantic Fashion Week.
By David MacDonald S o, Jody I know our readers are familiar with the Mesh Media Network from your column, but can you refresh them about when and how it all came together? The Mesh Media Network was founded a little over three years ago. I was looking to combine my passions of media and marketing with my skills of teaching and selling. I had done corporate sales for the majority of my career, selling every- thing you could possibly imagine. I’ve worked for HSBC Bank, Canon Canada, Carnival Cruise Lines – so I have a very strong sales background. And then I had an opportunity to take a position with a print and publishing company where I did media for them for about four years. I really enjoy media and the creativity that comes through experiential marketing and realized there really wasn’t anyone in Atlantic Canada doing partnerships and spon- sorships, that kind of work is really a combination of everything I’d done throughout my career to that point. That is how the Mesh Media Network came to life. It seems like the kind of business where pre-ex- isting connections are vital. Very much so! BeforeMeshMedia, I was in the cor- porate world for 15 years and every sales position I took-on I was always asked if I was coming into the job with an established network. I always took pride in the business relationships I had in the community – I worked hard to nurture them. I
got to a point where I realized that I was using my hard-earned connections to benefit a lot of other people’s businesses. I started to wonder how I could use my skills and network to exercise my own creativity rather being confined and working off someone else’s rule book. I’d say most successful entrepreneurs make a few career changes along the way, was that the same for you? Well, I grew up not really knowing what I wanted to be; I wanted to be everything, really. And that, I think, is the power of curiosity. I wanted to be a lawyer; I wanted to be a sports broadcaster; I wanted to be a physiotherapist – and that’s really been my journey, dreaming big. I’ve also had the opportunity of a great education. I grew up in Hilden, Nova Scotia and graduated from CEC [Cobequid Education Centre], I went on to Dal- housie University in Halifax where I graduated with a BA, and from there I went to Lakehead Univer- sity in Thunder Bay, Ontario to do my Bachelor of Education. I taught for a couple of years before I realized teaching grade eight just wasn’t a good fit for me straight out of university. I went back to university, to St. Mary’s in Halifax, to take some marketing courses toward my MBA – and to play another year of basketball. But my career has really benefitted from the amount of industries I’ve been fortunate enough to work in. I wouldn’t have the diverse list of clients in my network that I have now without my background.
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MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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