S potlight on Business sat down with Tanya Chedrawy founder for Tanya Media and creator, host and producer of “Small Talk, Big Ideas” on Eastlink TV to learn a little more about her and how she has applied her knowl- edge and experience to attract a wider audience for her brand and how she is doing that for others with Tanya Media. Tell us a little about yourself and what was the inspiration behind Tanya Media? TC: I am a natural born storyteller. When I was a kid it started with the written word. Now I am so proud to say that my storytelling also includes platforms such as TV, online and video. “I am a natural born storyteller. When I was a kid it started with the written word. Now I am so proud to say that my storytelling also includes platforms such as TV, online and video.” My show on Eastlink is a platform that has inte- grated all of my education, skills and experience. I am so grateful for it because it has given me a voice and I’ve learned the world of TV. Communi- ty TV is incredibly important, and I will continue to do the show as long as there is an audience for it. The show has served as the inspiration for my company, though they are completely separate endeavours. It has inspired me to help organiza- tions differentiate themselves, this is where my career in communications really comes into play. I also want to tell our regional stories (and beyond) to a broader audience and that’s where my years in film comes in handy. You have said that, “Essentially, I am in the business of putting the spotlight on individu- als who make an impact.” Can you tell us how you put the spotlight on these individuals? TC: With my show it’s been by having conver- sations with them and bringing their stories forward that way. With my company it’s through various platforms. It can be a tailored social media approach, a video production or simply reworking of a bio. For example, a good friend of mine in the
business world asked if I could have a look at her bio that she’s been using for the last three years. She never felt it actually captured who she is and what her company stands for. She was right-she is a trailblazer and leader in her industry but that wasn’t being communicated. She was blown away by what I wrote for her. She updated her platforms and saw immediate engagement. Words are very powerful, and you can communicate your story in many different ways. It can be a sentence on Twitter or a post on Facebook and it can be catchy, poignant or provocative. The point is, you have to leverage who you are and communicate that in a way that stands out from the rest, especially from your competitors. People don’t realize that they are usually their best ambassador. Personally, I am inclined to buy a service or product from someone I connect with or am inspired by before their competitor with a similar product or service. I’m sure others are the same whether they realize it or not. Your show “Small Talk, Big Ideas” is only on Eastlink TV in Halifax, but are your services confined to your corner of Nova Scotia or does your range extend beyond the province? TC: Absolutely not! The entire inspiration for my company was to reach a broader audience-nation- ally and internationally. I can work with anyone, anywhere. That’s the beauty and convenience of technology. I am also very excited to announce that I am pre- paring to launch my own podcast. It will focus on Atlantic Canadians making a splash in this world. I can’t wait to officially launch that! So that is another way to reach a broader audience and shine a light on our region. What motivated you to want to help entre- preneurs and small business owners spotlight their business? TC: I saw a demand. I am filling a need. Because writing and the ability to see a noteworthy story is my natural talent, I take for granted that others can struggle with writing. Or, organizations simply don’t have time to do their own adequate market- ing and branding. Honestly, themarketing function
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SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2019
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