TC: In the last few years, the more people I met and got to know in this region the more I realized that there are so many incredibly gifted, brilliant, innovative and generous individuals in our own backyard making a difference. They were so inspir- ing to me. From social enterprises where their entire production chain is creating a ripple effect of good will in the community, to technology innovators, to volunteers. I wanted to talk to them and bring their stories to light. It’s that simple. I pitched my show idea to Eastlink executives, and they gave me a shot. It has been a dream come true! Very important lesson in life-push through any fear you may have and be bold. You never know-the answer could be a yes! “People don’t realize that they are usually their best ambassador.” I’ve now completed three seasons with 13 episodes in each. I’m gearing up for Season 4 and I’m still as excited as that first episode in Season 1! What would you like to say to entrepreneurs and small business owners that are not cur- rently building media strategies to enhance organizational positioning? TC: In this digital age you really have no choice. There are too many choices and if you don’t stand out you will get lost in the crowd and it’s that simple. Your product or service needs to be remarkable and then you have to use words and images in such a way that communicates that impressiveness. If you’d like to learn more about Tanya Media and how Tanya can help your business gain exposure for your brand, simply visit tanyamedia.com she would be more than happy to answer your questions.
can also fall to the wayside because it’s not seen as valuable. Once a company came to me that didn’t even have bios written for their leadership! They initially did not understand how that is not accept- able in this media age-all of their competitors had a greater percentage of the market share because their branding and storytelling was far superior. Also, sometimes it’s just not in the budget to hire someone to do any branding or communications. Is there such a thing as a typical client need? TC: Every person and organization has a story to tell. However, what sets you apart is HOW you communicate that story. Specific needs of every client will vary but pulling out their story remains important and fundamental. That is the difference between standing out or getting lost in the noise. That is the difference between increased followers and sales or maintaining a status quo. It is what Seth Godin refers to as “The Purple Cow.” He is referring to being ‘remarkable’ in the sense that-is what you do or offer something worth remarking about? I help you become the purple cow! “Words are very powerful, and you can communicate your story in many different ways.” If there was something that your clients have in common, what would it be? TC: Everyone wants to be successful and wants their job to be easier. What I’ve noticed from interviewing my guests is that everyone wants to matter. And everyone does matter. I see it all the time with each of my guests on my show. “Did that sound okay?” “Oh I should’ve said this!” “How did I look?” These are common questions I hear after recordings. We all want to be heard in a way that we intend. It’s very important. I do too. It takes courage, stamina and strength of charac- ter to start a business. It’s not for the faint of heart. If you’ve gone to those lengths, chances are you have something very special to communicate to the world. I’m here to help you do that. Tell us about your show, “Small Talk, Big Ideas”
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MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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