Why Should a MOLLY MAID Business Advertise?
The obvious answer is to increase sales. Here are some other reasons to advertise:
1. Branding: Create and enhance MOLLY MAID’s image. Make sure the consumer thinks of MOLLY MAID first when they are ready to buy.
2. Provide information for the consumers and the marketplace. Increase awareness, familiarity and trust in the marketplace.
3. Hold onto your existing customers – the competition is after them.
4. Reach out to new customers – they don’t know you are there unless you tell them.
5. Reminders – people forget. The more impressions you make, the longer people remember.
6. Sway those procrastinators! People delay decisions. Make sure they see your ad when they are ready to buy.
7. The market changes – people move, develop new wants and needs, or buying habits.
8. Advertising gives your business a competitive advantage over non-advertising competitors.
9. Advertising generates continuous customer traffic. Curious shoppers can be developed into new customers.
10. Advertising builds your reputation and strengthens your business identity.
11. Maintain a healthy and positive image while counteracting misleading gossip or news with a solid advertising message.
12. Advertising builds morale at your business, demonstrating to your employees that your business is strong and healthy, and you are committed to growing the business.
13. Advertising says, “Our doors are open and we’re ready for business!”
14. Advertising builds the value of your business.
Consumers are exposed to 2,700 advertising impressions each day!
MOLLY MAID Marketing Manual Copyright 2015, Molly Maid, Inc.
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