Hours of Operation: Monday–Wednesday 8 a.m. to 7 p.m. Thursday 7 a.m. to 7 p.m. Friday–Sunday Closed
STEPPING OUT OF MY COMFORT ZONE The Benefits of Doing Something Terrifying Everyone faces fears at some point, and one of the most terrifying things is trying something new. Stepping out of your comfort zone and into the unknown is daunting, but you can’t progress through life without doing this at least once. I like to stick with what I’m used to, as I’m sure many of us prefer. However, by taking that leap and doing something that I wasn’t used to, it allowed me to grow as a person, doctor, and business owner. When I first started NOVA Chiropractic & Acupuncture, it was a frightening process. One of the things they don’t teach you in chiropractic school is how to run a business. Their focus is to turn you into a great doctor, but there’s a lot more to it than that. Someone could be the best doctor in the world, but if you don’t know how to run and manage a business, you can’t help people. In my case, I loved to learn as much as I could about a subject, and that helped me achieve so much. “I like to stick with what I’m used to, as I’m sure many of us prefer. However, by taking that leap and doing something that I wasn’t used to, it allowed me to grow as a person, doctor, and business owner.” From the moment I had the idea in my head, I began to do a lot of research about starting and running a business of my own. I read so many business books and took a lot of classes on how to run a successful practice so that I could be a doctor and business owner. I learned how to build a website, how to market, and what significant marketing techniques I could use, all to help me achieve my goal of starting my practice. It was challenging. I spent long hours dedicated to learning the ins and outs of running a successful business. The biggest hurdle was managing a business and all the parts that come with it while continuing to be a
great doctor. There are many aspects to running a business that people don’t know about, which can be the making or breaking point. When I first started in my business, I didn’t know how difficult it was going to be. I first started thinking I could do this, but once I actually put it into practice and realized how much work there was to go into it, it was a bit of a wakeup call. The fear I had when first getting into business has all but vanished. I know how to run my business and do it well. I can focus on perfecting it. It’s not as simple as starting something and then letting it take its course; you have to maintain it. I’m constantly keeping an eye out for the changing marketing strategies and which aspects I need to improve. The fear, pain, and effort I’ve put into my business has been well worth it. I’m a doctor and business owner who is continuing to grow and improve with each passing day. I couldn’t be where I am today without taking that first step out of my comfort zone, even though it was nerve-racking. Jumping into the unknown can be a terrifying first leap. You don’t know whether or not you’ll succeed. I encourage you to gather your courage and experience new activities or challenges that come your way. It might be scary when you first start out, but it’ll be far more rewarding when you do.
-Dr. Todd P. Sullivan
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