WAYS TO ATTRACT MORE NEW PATIENTS WEBSITE MARKETING QUIZ 5
How many vital online marketing tools does your website have? Check your score at the bottom to see how your practice website stacks up in today's digital age!
Over 90% of customers check out online reviews about your practice, before choosing to contact you. Building your online reputation by gathering reviews from your patients is critical for you to grow your practice. The more review sites you can be on, the more your SEO, online reputation and trust in your services improves. Blog Posts Blog posts increase traffic to your website by attracting visitors who are searching for content about PT via Google and other search engines. Getting additional visitors improves your website’s SEO (search engine optimization), which causes your site to rank higher in the results and increases its visibility. Analytics and Reporting Knowing how your website and online marketing is performing is key to achieving maximum ROI from your marketing dollars. Metrics and reporting dashboards can provide you with valuable information on where traffic and new patients are coming from. Using data at the center of marketing decisions can increase marketing ROI by 15-20% Including a blog as a key part of your website gives you a 434% better chance of ranking highly on search engines
Lead Magnets
There were over 221 million ebook downloads last year.
Lead magnets on your website, such as free ebooks, draw leads to connect with you. Not only do they add value to your website, they allow you to grow your prospect list. Lead magnets should be used not only on your website, but should be tied in with your email and direct mail patient newsletters as well. Online Bill Pay Let’s face it, a clean, fresh website, enabled with Online Bill Pay is critical for your Physical Therapy practice. Many potential clients will use your website as the only deciding factor to visit your practice. Convenient features such as simple, easy to use, Online Bill Pay feature has proven to increase patient satisfaction and improve collections. Positive Reviews 9 out of 10 consumers want to pay healthcare bills online. 88% of consumers say they trust online reviews as much as personal recommendations.
How does your practice website rank?
1-2: If your website only has 1-2 of the online marketing tools listed above, it's time for a compete digital update. Your website doesn't have the tools to bring you new patients, and isn't giving your practice the first impression it deserves. Next Steps: We recommend a one-on-one product webinar with Gwen, to discover how you can start seeing more new patients convert from your website. Go to www. practicepromotions.net to schedule your product webinar!
5: If your website has all five of the marketing tools listed above, congrats! Your website is winning and has the tools it needs to convert maximum new patients. Next Steps: If you don't already, we recommend a print and digital patient newsletter to complement your website, and online marketing to really ramp up those new patients. 3-4: If your website has 3-4 of the online marketing tools listed above, then there's room for improvement. Next Steps: We recommend requesting our Snapshot Report to see if your website design and tools can be optimized for more new patient marketing power.
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