The PT Marketing Newsletter | August

Inside This Issue:

Marketing Newsletter Powerful marketing to build your practice

• 5 Emails You Need in Your New Patient Welcome Campaign • How to Market Direct Access in 2018 • [QUIZ] 5 Ways to Attract More New Patients With Your Website

5 Emails You Need in Your New Patient Welcome Campaign

When? 3-4 days after their first appointment.

Welcome emails are essential to making a great first impression and building trust with your patients, even before they step foot in your door. The key is to have an automated email series that continues to engage the patient throughout their plan of care with you. If you're a PT Performance Website customer, congrats! We've got you covered! The new patient welcome series in your Campaign Monitor account is already set up for you. If you're not a current website customer, here are some tips to building out an effective welcome email series to increase patient compliance and online reviews. Email 1: Welcome and patient forms Welcome the patient to the practice and thank them for choosing you. This is also a great time to tell them about the practice, what they can expect, and get their patient forms online. When? Right after you receive a new patients email address. Ideally before their first appointment. Email 2 : Stay Connected Invite patients to stay connected with the practice on social media by “liking” the practice Facebook and Twitter pages, to begin following you.

Email 3: Check In Send this email to patients during treatment to check in on how their visits are going. This a good way to gauge progress, get survey information, and catch any potential dropped patient early.

When? 2-3 weeks after beginning treatment.

Email 4: Referral Request By now the patient should be seeing results from their treatment. Now is the time to encourage referrals to friends and family.

When? 4-5 weeks after beginning treatment.

Email 5: Review Request

At the end of treatment it’s important to request a Google review you can use to boost your credibility online.

When? 5-6 weeks after beginning treatment.

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