Leveraging Marketing and Promotion
What marketing strategies can we implement to capitalize on the World Cup excitement? How can we promote our business without infringing on FIFA’s intellectual property rights? Are we aware of the legal restrictions on using official logos, trademarks, and the term “World Cup”? Can we create themed promotions or events that align with the spirit of the event legally? How can we use social media to engage with potential customers during the World Cup? Are there opportunities to collaborate with influencers or ambassadors who are connected to the event? What advertising channels will be most effective in reaching both local and international audiences? How can we measure the effectiveness of our marketing efforts during the event? Do we need to adjust our branding or messaging to resonate with a global audience? What partnerships can we form to amplify our marketing reach without violating IP laws?
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