LEVERAGING MARKETING AND PROMOTION
☐ What marketing strategies can we implement to capitalize on the World Cup excitement? ☐ How can we promote our business without infringing on FIFA’s intellectual property rights? ☐ Are we aware of the legal restrictions on using official logos, trademarks, and the term “World Cup”? ☐ Can we create themed promotions or events that align with the spirit of the event legally? ☐ How can we use social media to engage with potential customers during the World Cup? ☐ Are there opportunities to collaborate with influencers or ambassadors who are connected to the event?
☐ What advertising channels will be most effective in reaching both local and international audiences? ☐ How can we measure the effectiveness of our marketing efforts during the event? ☐ Do we need to adjust our branding or messaging to resonate with a global audience? ☐ What partnerships can we form to amplify our marketing reach without violating IP laws?
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