As 2019 winds down, the time your patients have left to use their dental benefits is dwindling, too. Yet, most patients forget or simply don’t know they are about to lose their remaining benefits! When patients let their dental benefits go to waste each year, they put their mouths and their bank accounts in jeopardy. But YOU also lose when your patients don’t take advantage of their dental benefits each year. You lose an opportunity to foster a healthy relationship with your patient. You lose (potentially sizeable) revenue. For each patient you fail to bring back in for routine recall, you may also be missing an opportunity to deploy a WHALYA (See Dr. Terrie Cribbs' success story on Pages 7-8 of this newsletter to learn more about this!) — losing the chance to help your patient achieve and maintain optimal health, and to turn a routine prophy and exam into a further profit. Get them back in before the end of the year and everyone wins! You could have your busiest Q4 yet!
"GoldRush Module 33 is designed to motivate your patients to use their remaining dental benefits before they are lost forever! The writing and design are already DONE-FOR-YOU."
do for your internal marketing, but, for those who are unaware of the value of this system, listen up !
Your GoldRush Patient Motivator System, an INCLUDED BENEFIT OF MEMBERSHIP, is a 100% DONE-FOR-YOU Gems Family Member internal marketing system. GoldRush is a benefit that, if deployed properly, will motivate existing patients to ask you for care! For modules promoting a specific treatment or service (e.g. Invisalign, Implants, Cosmetic Makeover, etc.), send out the emails, then wear the buttons and hand each patient a flyer for roughly six months (one recall cycle). Other modules (like the one we’re about to discuss) may be calendar-specific and thus run only at a certain time of year, and for just 30–60 days. Want to reignite and perform more Invisalign, implants, sedation, or cosmetic cases? Your GoldRush Patient Motivator System has a module just for that (there are 36 modules in all!) This month, we’re diving into the 33rd module: end-of-year insurance.
End the Year on a High Note: Create Your Own 'GoldRush!'
How do you motivate busy patients, who are running their kids to practices, prepping for the holidays, and nailing down last-minute work duties of their own, in your door to utilize their dental benefits? You’ve got to get their attention. Begin by deploying the “Use ‘Em or Lose ‘Em” Gems Family Member GoldRush Patient Motivator System module.
HANG ON. GOLDRUSH, WHAT NOW?
Longtime members of the Gems Family (inhabitants of Planet Gems) will instantly know what your GoldRush Patient Motivator System can
Continued on page 5 ...
4 InsidersCircle.com | 1-888-880-GEMS (4367)
Made with FlippingBook - professional solution for displaying marketing and sales documents online