Gems Publishing - September 2019

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Visit InsidersCircle.com SITE MAP GOLDRUSH PATIENT MOTIVATOR SYSTEM (FLYERS AND EMAILS) to find more GoldRush resources.

buttons while in the practice, and offer prizes (and CASH!) to staff members who wear the buttons in public and generate new patients. (This is a nice way to make this internal marketing trick into an external one.) And that’s it! Deploy this GoldRush module and you will see a measurable boost in your end-of-year revenue. Between the additional hygiene recall revenue and the added resulting restorative care, you could easily add $30,000 to $50,000 to your Q4 using this single simple Gem (then repeat every year!) For help with this Gem, connect with your Personal Gems Concierge or visit www.InsidersCricle.com SITE MAP GOLDRUSH PATIENT MOTIVATOR SYSTEM (FLYERS AND EMAILS) GOLDRUSH 033 End of Year Insurance!

NOW ABOUT YOUR Q4 PUSH …

Ending 2019 with more patients in the chair will set you up for success in 2020. It gives you one last interaction with patients you may not have seen all year and a chance to boost your yearly revenue with one last big push. The best part is that convincing your patients to find time in their busy schedules to come back in now is painless for you and your team. GoldRush Patient Motivator System Module 33 provides you with flyers, emails, and buttons to jampack your final quarter year. Each component of GoldRush Module 33 is designed to motivate your patients to use their remaining dental benefits before they are lost forever! The writing and design are already DONE-FOR-YOU. All you have to do is UTILIZE THEM!

Here’s a breakdown of what each piece in the DONE-FOR-YOU module includes ...

Word Search

• GoldRush Flyer: Just add your practice’s contact information and location and it’s PRINT READY! Then:

• Print and mail a flyer to every active patient on your list. Active patients are those who have been to your practice within the past 18 months. NOTE: Only mail one person per family address. • Print and attach a flyer to the charts for each patient visiting your practice the next day. The team member who seats each patient will very briefly read the headline of the flyer and perhaps just the very first sentence, then hand the flyer to the patient. Make sure every patient who comes to your practice receives one. NOTE: If you are a chartless office, attach a flyer to the patient routing slip used during seating. • Include this flyer in each piece of direct mail you send out to patients and local vendors, including bills, newsletters, and mailers.

• GoldRush Emails: Just drop in your contact information and they’re ready to blast!

AUTUMN

TOUCHDOWN

• Send the first email to all the email addresses you have for patients. Since it costs nothing to send an email, include everyone who has given you their address, regardless of how long it has been since their last visit (excluding, of course, anyone who has requested removal from your email list).

APPLE

HOMECOMING

SEPTEMBER

HARVEST

LABORDAY

CIDER

• Seven days later, follow-up that first email with email number two.

FOOTBALL

LEAVES

QUARTERBACK

SWEATER

• GoldRush Buttons: In addition to the emails and flyers, we’ve created buttons for your team to wear, corresponding to each GoldRush module. Have your team members wear the GoldRush

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