Home staging results in better offers and less time on the market. It’s a vital part of a proven modern marketing strategy that works in harmony with a professional photographer and a dedicated realtor. In fact, it’s the difference between gaining thousands and losing thousands. It’s a lifestyle-driven approach. It highlights the best features behind your For Sale sign in a way that educates prospective buyers about how well they can live in their new home. And it’s Pam MacKinnon’s speciality. Pam is a professional home stager, paint colour consultant, and home décor shopper at Revive Home Staging in Halifax, Nova Scotia. She’s also the proud owner since launching in 2013. Pam has been guiding home owners in the Halifax Regional Municipality through the process of preparing their property for sale. “Beautiful online photos are critical when listing your home,” she explained when she spoke with Spotlight on Business in January. “Potential buyers can effortlessly bypass your home online if it doesn’t stand out. It’s all a matter of a click or a swipe. Home staging attracts more buyers by showcasing an appealing lifestyle. I’ve seen many cases where buyers weren't considering a particular area to live, but changed their mind because they loved the house and its decorative accents so much.”

Made with FlippingBook Learn more on our blog