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“Our mission means a lot to us and we communicate it all the time. It’s on our shirts; we put it on signs. We deliver that mission in every meeting we have,” says CEO Gary Dodson. “Our customers are the most important part of our business and with everything we do we have to wow them with our service.”
TNTX does that by leveraging the excellent reputations of the Lonestar and TAG brands along with their experienced employee bases. TNTX is only three years old, but many associates found across the company’s network have worked in their locations for a decade or more. TNTX also has a unique corporate leadership structure with regional managers supporting each brand. Dodson says this hierarchy not only makes it easier for the group to install corporate and OEM programs, but it also enables TNTX leadership to have close personal relationships with customers and employees across the operation. Dodson says those relationships have enabled the company to create and sustain a culture of excellence to support its mission.
“I don’t know that there are many dealers the size we are who are structured the way we are,” he says. “Our regional managers walk through our shops every day. I walk through our shop here [in M emphis] every day. We know everybody in the company, and we’re able to show them we care about them. He adds, “I think that’s a differentiator … We know if we treat our people really well, they will treat our customers well.” On that note it helps that TNTX has one of the strongest corporate training programs in the country. The dealer uses all OEM and supplier-provided training it can acquire, and has internal training programs, training facilities and required curriculum for associates. TNTX also measures associate training engagement and performance in real time — “We are meticulous about measuring all key indicators,” Dodson adds — so employees and leadership can identify and address any instance when extra guidance is needed. Like other Successful Dealer Award finalists, Dodson says TNTX hopes to turn every new hire into a long-term employee. The company is more than willing to invest heavily in an associate’s career if the employee shows true commitment to the group’s mission and customer base
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