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TNTX holds an annual technician challenge for its workforce with top associates earning awards and prizes for their excellence. “We view our relationships with our customers and our employees as the most important reason for our success,” Dodson says. TNTX has strong personal connections in every community it serves. Associates participate in local and regional charitable organizations, as well as national groups such as St. Jude Children’s Hospital, Ronald McDonald House, Youth Villages and more. TNTX also has strong marketing connections with Memphis, Baylor and TCU. The dealer is the first down sponsor at Memphis football games (and a title sponsor of the AutoZone Liberty Bowl) and provides trucks for moving equipment to the Texas programs. Dodson says the football partnerships have been great for advancing the company’s brand. “I’ve had hundreds of people say to me ‘You’re the guys who support the football team, right?’” he says. CIT Trucks was named the winner of the 2021 Successful Dealer Award during a finalist banquet Wednesday in Phoenix. CIT Trucks took home the dealer market’s top honor over Mid -State Truck Service, Premier Truck Group, TNTX Truck and Wieland International. The Successful Dealer Award, now in its ninth year, is sponsored by Automann, Interstate Billing, National Truck Protection and Premium 2000.
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