Participation is the real driver of sustainable AI adoption
Assuming that communication creates commitment is one of the biggest mistakes leaders make with AI. It does not.
Practice #5 Design for Participation
People may understand an AI initiative perfectly well and still feel no real ownership. They may attend the presentations, complete the training, and even repeat the language of the transformation without ever truly integrating it into how they think or work. People support what they help shape, not simply what they are told to use
This is the tipping point where many AI transformations quietly lose energy. AI systems are introduced to people rather than developed with them. Adoption may appear successful on the surface.
However, underneath, engagement remains shallow and fragile.
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