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FRIDAY APRIL 6, 2018 • THE EDGE FINANCIAL DAILY
SPECIAL REPORT
Panasonic’s project raises the quality of living. Leading the way in smart townships
Energy The entire town is fitted with high-efficiency solar panels and energy storage systems that can generate and save enough power to serve both individual homes and public spaces optimally. The renewable supply will remain intact even during major power disruptions for up to three days. Security Instead of having high fences and imposing walls, the town is safeguarded by an unobtrusive virtual-gated system of surveillance cameras, intelligent lighting and human patrols. This barrier-free environment facilitates community bonding. Mobility Sharing services are available for electric vehicles, electric scooters and electric- assisted bicycles, besides car rental. For conventional cars, the environmental automobile inspection service is at hand to help improve petrol mileage and reduce CO 2 emissions. Community Every resident is a “town parent” who co- nurtures the town. Discussions are facilitated through a dedicated web portal accessible to every resident, which also serves as the town’s one-stop information service. Consented ideas, through a committee, are implemented by a town management company, which will continuously support the sustainable evolution of the town. Community bonds are further fostered through the town square, which comprises a library and numerous facilities for communal activities. Wellness A comprehensive care system provides seamless medical, nursing and elderly care, plus pharmaceutical services for its residents, on top of regular health promotion events.
Panasonic has pushed the envelope for “a better life” by actualising “a better world”. Utilising its own site in Fujisawa City, Japan, Panasonic Corp has created a model of a sustainable smart town (SST) to be replicat- ed around the world.The 19ha township has been built in partnership with Fujisawa City and a number of other like-minded compa- nies.OpenedonNov27,2014,theFujisawaSST proves that a higher quality living is possible. Unlike other normal developers, Panasonic does not conclude at the comple- tion of construction. In fact, it is only the be- ginning, as the townshipblueprint isbasednot
just on brick andmortar, but also on the nuts andboltsof actual living for thenext 100years. Comprising 1,000households alongwith commercial, healthcare, welfare, education- al and recreational facilities, the eco-based concept prioritises community, comfort, security, wellness and mobility. Leveraging its expertise in energy- efficient and smart solutions, Panasonic has implemented substantive state-of-the-art structures to reduce CO 2 emission andwater consumption by 70% and 30% respectively, while raising utilisation rate of renewable energy to over 30%.
Accredited among the top
Bearing a name that spells reliability and quality, Panasonic has garnered numerous accolades that evidence its position in the forefront of the electronics industry throughout the years.
Reader’s Digest Trusted Brand Awards 2017 PanasonicMalaysia bagged five gold awards in the TV, air conditioner, refrigerator, wash- ing machine and water purifier categories. Since 2001, Panasonic Malaysia has wonThe Trusted Brand award in various categories for 16 consecutive years. Launched in 1999, Reader’s Digest Trusted Brands Survey (formerly known as Reader’s Digest Super Brands) identifies which brands, among the thousands available in the market, appeal most to affluent Asian consumers. The Trusted Brand achievement marks the genuine high regard consumers have towards the Panasonic brand.
BrandLaureate 2016 Panasonic Malaysia managing director Cheng Chee Chung was conferred The BrandLaureate Best Choice Industry Brand Icon Leadership Award in the Consumer Electronics Industry. This special category is reserved for only one exclusive recipient for the year to honour outstand- ing leaders in their respective industries. The awards is organ- ised by the Asia Pacific Brands Foundation, which is dedicat- ed to advancing the branding standards in the region. Found- ed in 2004, it made its debut in Malaysia in 2006.
Putra Brand Awards 2017 PanasonicMalaysiawasbestowedThePeople’s ChoiceGoldAwardinthePersonal,Household & Outdoor Appliances category. Since the Putra BrandAwards was established in 2010, Panasonic has never failed to be recognised every year. Established by the Association of Accredited Advertising Agents Malaysia and endorsedby theMalaysiaExternal Trade Development Corporation (MATRADE), the Putra Brand Awards seeks to recognise local and international brands that Malaysians appreciate. Winners are picked based on consumer preference.
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