Table of Contents
About
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Facilities
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Plan Your Event Concert Conference
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Fashion Show Gala
Multiform Event Product Launch History of the Navy Yard COVID-19 Response Additional Information Contact Image Index
FOR OVER 50 YEARS, Duggal has been combining the craftsmanship of yesterday with the technology of tomorrow, creating a balance between art and science. Baldev Duggal Founder
The Duggal Greenhouse is a raw event space that offers unparalleled amenities, unforgettable views, and an unmatched ambiance on the Brooklyn waterfront. Located in the heart of Brooklyn between DUMBO and Williamsburg, the Duggal Greenhouse sits along the East River with sweeping skyline views. Guests may arrive by ground or by water transportation. The dock is steps from the Duggal Greenhouse and its private waterfront patio. A laboratory of new technology, the Greenhouse utilizes solar energy, organic air purification and eco-friendly building practices. Once a shipbuilding facility during the World Wars, the warehouse was retrofitted in 2012 transforming it into an iconic raw event space. An exclusive rental offers 24-hour access and presents a rare opportunity to transform a massive, iconic space into a customized, branded experience. Clients can bring their biggest and boldest visions to life with full creative control. The Duggal Greenhouse is an exceptional choice for private functions, live events, fashion shows or product launches. It’s a premier musical or theatrical rehearsal space and movie or commercial film production location.
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For more information, contact: Kristen Nelson, Director of Greenhouse Events c: 646.584.4379 | k.nelson@duggal.com
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PRODUCTION SPECIFICATIONS Venue Size 35,000 sq. ft. Ground Floor 29,190 sq. ft. Mezzanine Level 4,750 sq. ft. Venue Height
TRANSPORTATION Guests may arrive by private yacht, docking steps from the waterfront patio of the Greenhouse. Taxis, shared rides and on- foot arrivals are welcome. Parking is limited and not included in the venue rental. THE VENUE ALSO INCLUDES THE FOLLOWING: - Waterfront patio and bar - Six private offices/ greenrooms - 10 restrooms - Built in HVAC wall ducts (which require heating/cooling machinery via an outside vendor)
70’-0” Floor to Ceiling 54’-0” Floor to Truss
CAPACITY - 3,000 standing with a stage (MAX) - 1,400 theater style with a stage - 1,180 seated at rounds with a stage PRODUCTION All professional, insured outside vendors are welcome SECURITY The Duggal Greenhouse is located inside the closed gates of the Brooklyn Navy Yard, providing clients an added level of secure check-in
- Electricity at 400 Amps, available at 208 Volts - Ground Floor slab supports 400 lbs. / sq. ft. - Preferred vendor deck available - Gated entrance
GROUND FLOOR PLAN
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Window & Wall Graphics
Directional Signage
Customized graphics, displays and fabrication
The Duggal Greenhouse is the full service raw event space of Duggal Visual Solutions. Both located in the historic Brooklyn Navy Yard, Duggal’s state of the art printing and fabrication facilities are located only steps from the Greenhouse, covering all your event graphics needs! An award-winning global supplier of exceptional printed visuals, custom displays, and multimedia solutions. Duggal has served as a trusted advisor and partner in helping the world’s leading image-makers and brands communicate visually with their audiences and customers for over 50 years. Duggal’s clientele is widely spread among top global retailers, Fortune 500 corporations, museums, galleries, non-profit organizations, photographers, visual artists, and designers. Our dedicated in-house team is comprised of industry leaders,
each seasoned professionals and specialists in their field with unparalleled ability and expertise to develop, manage and execute your vision. By incorporating development, design, management, fabrication and worldwide installation, Duggal Greenhouse seamlessly integrates all elements for exceptional creativity and ultimate impact, all while shortening lead times and reducing cost. Our extensive experience includes: event consulting, strategic development, conceptual design and 3D visualization, management & logistics, event production, fabrication and installation, as well as marketing, branding & audience acquisition. From concept to creation, the Duggal Team ensures your event at the Greenhouse is memorable for your audience.
Digital Displays
Custom Lightboxes
Fabrication
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Consulting
Project Management
Installation
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CONCERTS Our spacious main floor can accommodate up to 3,000 guests standing, with unobstructed 360 views. The upper Mezzanine is a perfect VIP section for ~ 100 guests, overlooking the main floor and Manhattan skyline.
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The blank canvas can be transformed to create a unique and engaging expo, convention or conference setting. CONFERENCE
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FASHION The Greenhouse was one of the first Brooklyn venues to host NYFW. Top designers let their creativity run wild, building out larger than life catwalks to shock and delight their guests.
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GALA From non-profit to corporate galas, the historic setting at Greenhouse offers an industrial yet elegant backdrop.
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MULTIFORM EVENTS The Greenhouse offers a rare opportunity to reconstruct a massive raw space into an immersive, branded experience.
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PRODUCT LAUNCH With full creative control, brands may transform the iconic setting with the opportunity to customize every square foot.
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1801 – NAVY YARD ESTABLISHED President John Adams, a New Englander, favors a strong central government and a navy capable of protecting commerce and defending a young nation in a dangerous and hostile world. At the end of his presidency (1797-1801), Adams moves quickly to authorize the establishment of the first five naval shipyards including Brooklyn. 2009 – GREEN INDUSTRY BNYDC finances the nation’s first multistory, multi-tenanted green industrial building and installs nation’s first wind/solar street lamps, designed by Navy Yard tenant Duggal Eco-Solutions. 2010-2014 – NEW CONSTRUCTION Among 12 new buildings in design or construction are the Duggal Greenhouse, an adaptive reuse of a low-employment warehouse in the Yard into a highemployment sustainable design center; and the adaptive reuse of a 220,000 square foot former machine shop as the Green Manufacturing Center. THE HISTORY OF THE NAVY YARD
Exterior of the Greenhouse looking towards the Williamsburg Bridge
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ABOVE: Laying footplate of U.S.S. Battleship No. 39 (Naval Yard, New York, 3/15/1914) |
RIGHT: Arrival of F.D. Roosevelt (Naval Yard, New York, 3/16/1914)
Brooklyn Navy Yard Converts to Face Shield Production at Duggal Greenhouse, More Than 2.6 Million Face Shields Delivered COVID-19 RESPONSE
Brooklyn venue since March bid farewell to the project commissioned by New York City, with a final tally of 2,635,000 face shields provided to first responders. Workers from all backgrounds and professions beamed with bittersweet pride as Michael Duggal, CEO of Duggal Visual Solutions, thanked them for
their courage and commitment through New York’s coronavirus siege. “For the rest of your lives, you know you were essential to your city, your state, your country and to each other,” Duggal said. “You took care of all those people, and I could not be prouder of what we’ve accomplished together.” As New York City hospitals battled one of the most severe coronavirus outbreaks in the world, Duggal Visual Solutions quickly shifted its production from printed graphics to face shields and other PPE equipment, partnering with Brooklyn Navy Yard neighbor Bednark Studio to scale the operation, retain staff from both companies, give jobs to local artists and meet the dire need for PPE. Staff from Duggal Visual Solutions and Bednark Studio—both headquartered in the Brooklyn Navy Yard— worked around the clock at Duggal’s Brooklyn venue, the Duggal Greenhouse, to fabricate shield shields being distributed to first responders. The idea stemmed from a direct conversation between Duggal CEO Michael Duggal and Bednark CEO Michael Bednark, who realized that the two companies together had the production capabilities to convert from printing and graphics to personal protective equipment (PPE).
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Duggal and Bednark delivered the first 50,000 face shields to first responders on March 28, less than a week after receiving the go- ahead from the city’s Health Department to begin manufacturing in the Greenhouse. Our motto as we forged ahead: “MAKING THINGS BETTER TOGETHER.” Reliving its roots in what NYC Mayor Bill de Blasio described as a “wartime factory,” the Duggal Greenhouse served as a large and accessible space for PPE production to take place in a safe and socially distant manner. There were zero reported coronavirus cases during the entire project. “This is just an inspiring, beautiful effort, and we’re going to make sure New Yorkers see a lot about this and understand how powerful this is,” de Blasio said. “You’re going to see a surgical mask, gloves, surgical gowns, all sorts of things being made right here in New York City manufactured right here to protect our fellow New Yorkers.” “If our city, our state and our country need us again, I know we’ll be here. And I know you’ll be here,” Duggal said. “I hope they don’t. But if they do, we know we’re made of tough stuff.”
READ MORE: Official Release (AP), NY Times, NY Daily News, The Wall Street Journal, Gothamist, abc7NY (Video), Brooklyn Eagle, Brooklyn Paper, Mayor Bill de Blasio (Video), SBT (Brazil), ZDF (Germany)
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ADDITIONAL VENUE INFORMATION
CAPACITY OF SPACE: 200 – 3000 people TOTAL SQUARE FOOTAGE OF SPACE: 35,000 BUILDING HOURS: 24 hours a day /365 days a year WIRELESS DETAILS: Bandwidth - 100MB down/up · 50MB down/up Wifi may be segmented into 4 networks with different passwords and bandwidth for each
EQUIPMENT ONSITE AVAILABLE FOR RENTAL: 80 ft boom lift, scissor lift OPEN FLAME POLICY: No open flame is allowe DELIVERY ENTRANCE: 2 loading docks on the East side of the building (one raised, one ground level) DELIVERY TIME RESTRICTIONS: Deliveries only accepted by the client during the rental period RULES/REGULATIONS: A TPA is required and must be filed with the SBS 30 days in advance of the event. FLOOR PLANS, CAD DRAWINGS, LOAD RATINGS: http://duggalgreenhouse.com/services/production-specifications.aspx
6 AP - Cisco Meraki MR34-HW inside 1 AP - Cisco Meraki MR66-HW outside SERVICE PROVIDERS: Time Warner and Broadview
Additional portable restrooms or luxury restroom trailers are required for groups of 400 and above. An outdoor water source is available for easy connection.
REQUIRED VENDOR
PRINTING: Cathy Tucker Duggal Visual Solutions, Inc. Printed Graphics In & Around The Building c: 646.638.7032 ctucker@duggal.com
Kristen Nelson Director of Greenhouse Events c: 646.584.4379 k.nelson@duggal.com FOR MORE INFORMATION 53
The Duggal Greenhouse offers unparalleled amenities, unforgettable views and an unmatched ambiance on the Brooklyn Waterfront. This 35,000-square-foot, LEED-certified venue has hosted the likes of Dior, Nike, Cadillac, PepsiCo, Lady Gaga, Heineken, Hillary Clinton and many other highly distinguished brands, organizations and influencers. Bring your biggest and boldest visions to life in a building where art, science and entertainment thrive as one.
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IMAGE INDEX
ACER next@acer Conference
16-17
HOLIDAY PARTY
30-31
ADIDAS Tango League
IBM World of Watson
44-45
18
ALEXANDER WANG Fal l 2o14 Runway Show
JAMESON Love Thy Brewery Fest
26-27
19
AMAZON The Grand Tour Series Launch
LADY GAGA artRAVE Party: artPOP Performance
38-39
10, 42
BABEL Events
6-8
LIVE PERSON APIRE
3, 52
BICARDI Nocturnal Awakening Hal loween Party
MICHAEL KORS Spring 2020 Runway Show
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22-23
BVLGARI Unapologetic Launch
MONCLER “Love Factory” Valentine’s Day Runway Show
4, 6, 9. 41
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CNN 2016 Democratic Presidential Debate
NIKE Tournament of Champions
34-35
4, 36-37
PAVE 20 th Annual Gala
COVID 19 RESPONSE
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28-29
PHILLIP PLEIN Fal l 18/Winter 19 Runway Show
CULTURE CON
4, 12-13
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DIOR Cruise Col lection Runway Show
ROYAL CARIBBEAN SEA Beyond Event Sponsored by EY
2, 20-21
14-15
ESSENSE Street Style Festival
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TCE Presents
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FENTY Launch Party
VOLKSWAGON New 2016 Passat Launch
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HISTORICAL IMAGES
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63 FLUSHING AVENUE, BUILDING 268 BROOKLYN, NY 11205
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