Melaleuca is committed to global health and wellness through product innovation and excellence. In fact, more than 350 products—all performance focused and environmentally conscious—are available at Melaleuca.com. It’s a lot to take in! Melaleuca is for everyone —shopping made simple!
To help you introduce new customers to Melaleuca, the following pages offer product selections perfect for any household. North
shopping experience. “I always say, ‘At the end of the day, we all brush, wash, and clean.’ I also like to say, ‘We have everything from toothpaste to toilet bowl cleaner,’ because I want them to feel as if this is no big deal, they are simply switching stores, though our products are better.” She also presents the diverse demographic appeal of the product selection in easily relatable terms. “I assure them that our products accommodate ‘the starving university student, the busy mum, or the empty nester like my dad.’” She also explains the monthly shopping requirement of purchasing 35 Product Points by explaining, “because of membership requirements, the bar is set so low that even a starving university student or an empty nester is able to maintain it easily.” If she can, she sits down with new customers when they shop for the first time. Once they gravitate to the aisle of products that speaks to them, they unveil the entire store for themselves, Jen explains. “Then they begin to explore, and they find things that might surprise them.” She never tries to influence them toward the product category that drives her (our fabulous health products!), but instead lets them lead the browsing process. “My journey with people is to take them into a simple idea of shopping, something they are already doing, so they will be at ease without losing the benefit that our products are better,” Jen says. “I assure them that in that moment, I’m there to share the store and help them enrol, but they always have me in their back pocket for help. It’s a ‘we’ thing and I am always available to help them.” The following pages will help you bring focus to a new customer’s initial shopping excursion in our online store. Then, as they explore more and more on their own, they will discover for themselves that all 350+ of our products are amazing!
American Executive Director 6 Jen Sebbas shares her successful approach to helping new customers shop! Instead of confusing a new business builder with a well- intentioned avalanche of information, she recommended leaders only give new teammembers the information they need to begin, and then allow them to ‘experience success’ before teaching themmore. Here she applies this same lean leadership philosophy to introducing new customers to the Melaleuca online store with its dizzying array of quality products. Her theme is, “Don’t overthink this.” New customers need to feel relaxed, capable, and confident as they begin to shop, so Jen taps into their familiarity with the
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JANUARY 2017 | MELALEUCA.COM
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