Road to Senior Director is an exclusive two-day event we fully host for newly advancing Directors 3 , with an objective to build up their belief in the company, products and its compensation plan. This is typically the first time most of our Directors 3 will meet corporate staff and other leaders in person. We introduce Marketing Executives to Melaleuca’s culture and throughout the event, touch on our mission statement which is to ‘enhance the lives of those we touch by helping people reach their goals’. General Manager, Peter Lamb commenced the event with a segment on Establishing your WHY . Melaleuca is all about making a difference in people’s lives, whether it be physical, financial, personal or environmental. We find that most Marketing Executives have more than one of these reasons why they themselves Enroled with Melaleuca and why they started referring their friends and family. Senior Marketing Manager, Jessie De Bono elaborated on our product range and how we differentiate to what is available in the Crowne Plaza Surfers Paradise
market to provide exceptional products at reasonable prices . We discussed Melaleuca’s flagship. In a separate segment, there were discussions of objections from potential customers and how best to tackle them, with examples of how Melaleuca’s products are superior and competitively priced within Australia & New Zealand markets. Critical Activities were in the forefront of this training. Senior Director 3, Hayley Harding, elaborated on Critical Activity 1: Build your contact list . Hayley explained how important it is to be consistent and always add names to your contact lists. Executive Directors 3, Doug Glennie explained how to set appointments with potential customers. Doug discussed how important it is to always be professional and treat your Melaleuca business as a BUSINESS, not a hobby. Executive Director, Jenny Poett presented on Critical Activity 3: How to present a Melalecua Overview. There were several key take away moments for those in attendance, such as: how to best approach
22 JANUARY 2019 | MELALEUCA.COM
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