Birmingham – Healthy systems verified
Having been servicing hydraulic systems on an ad hoc basis for a number of years, Pirtek Birmingham has now had a dedicated hydraulic engineer for a couple of years and in March this year Andy Connell, the franchisee, rebranded one of its vans as a dedicated Total Hydraulic Management vehicle. “It’s about changing the customers’ perception of what Pirtek does,” he says. “We do more than just coming out, replacing a hose and leaving. “Pirtek will always be known for hydraulic hoses, but nowadays we often go to customers and find they want the whole package – they just don’t realise we do it yet.” Information technology plays an important role in winning Pirtek repeat business. “Customers want a database of all the hoses put in, so at a later date they can
start having them renewed. We manage people’s hydraulics and reduce their downtime.” Hydraulic flushing is clearly paying dividends for Pirtek Birmingham. Ten to 15 per cent of the franchise’s business is in hydraulic flushing and management and they only see that figure rising. “It’s generating enough work for one person to do full time and we’ve had an employee dedicated to hydraulics for two years now.” Dedication The franchise’s specialist engineer and driving force behind the project is Ian Cochran, who is dedicated to developing his professional skills and the scope of the business. Pirtek Birmingham’s first foray into hydraulic systems came with a request from the Royal Shakespeare Company
UK 0800 38 24 38 ROI 1800 74 78 35 www.pirtek.eu
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