M A G A Z I N E
A new stadium Stadium design is critical to providing atmosphere at games and David feels that Kenilworth Road has a special feeling to it. While this may have been achieved by accident in the early days of the Football League more than one hundred years ago, these days stadiums can be designed with acoustics and other technical elements in mind. Now on an upward trajectory, Luton Town FC hopes to receive planning permission for a new 20,000-seater, Premier League-standard stadium, not far from the original Kenilworth Stadium, very soon. Reflecting David’s tripartite view of a football club, this multi-million-pound development will be supported by an enabling scheme at junction 10 of the M1, which includes a music venue, restaurants and bars, hundreds of
Trust, a new-ish Luton organisation enabling thousands of kids in the town to have a coat and a pair of shoes to go to school.” It is proven that well-nourished kids learn more. “What a fantastic charity,” David says. “It was local, it was for kids, but as Jane who runs the charity said, ‘You didn’t just give us money, the profile you gave us was enormous.’” Speaking of the club’s engagement with the local community, David says, “It’s about health, it’s about life skills. If we find the next superstar player locally, that’s great. But that’s not what it’s about. It’s about engaging in your local community. “Yes, we want to be successful on the football front. Yes, we want to be successful on the business front – and we will be on both by the way. But it’s just as important to us to make sure we are engaged with the community.”
excels at working on. The company is also contracted to service heavy duty machinery on a number of high-profile infrastructure projects in London, detailed elsewhere inthis issue.
apartments and retail facilities. This is the kind of scheme Pirtek
UK 0800 38 24 38 ROI 1800 74 78 35 www.pirtek.eu
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