Regarding the new stadium, David says, “It’s not just about having more people at games. It’s about what we do for the rest of the year when we’re not playing – weddings, conferences, classes. There’s a massive income to be had that we don’t get here at Kenilworth Road. “It’s going to have a hotel with it and all the conferencing and banqueting facilities will be on a different scale.” Meanwhile With a decision on planning permission due in August, completion of the stadium is a number of years away. “We’re looking for a good season,” David says. “We’ve tried to be sensible on pricing, and it’s worked.
Season ticket holdership has gone up for next season. We have three kits and three sponsors now, which is working well. “And our academy is thriving, as it always is. It is full of local players, there are some from further afield and we have sponsorship deals with national companies that help us accommodate them. “Luton Town has an England under-21, we’ve got an Ireland under 21, we’ve got a Malta full international, Luke Gambin, and there are several others who represent their countries at younger levels.” And while the fans enjoy their last few seasons in their traditional home, hopefully continuing their rise up the ranks, Pirtek Luton’s name will be a prominent feature.
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