M A G A Z I N E
Currently their advertising hoarding is close to the dugout but a new, larger and more prominent banner will soon be seen above left of the goalmouth. The Luton family “I’ve been with Luton Town for 10 years,” says David. “When I first came to Luton in 2008, it was the day after we’d come out of administration. “When 2020 took this club over, it was going out of business. We looked to rebuild from scratch. “Previously we’d had a number of large companies as sponsors. We said let’s start again. Let’s get 100, 150 small companies. If they’re paying a reasonable sum each year, that all adds up. “That was our first year and we won the Johnstone’s Paint Trophy.” The two-thirds sized replica sits in the
trophy cabinet alongside various other silverware. Pirtek, too, is all about the career path, with many of the franchisees working their way up from the shop floor. Keith West bought Pirtek Luton just as the recession kicked in. He explains, “I signed the cheque one day, the next I thought, ‘What are you doing?’” He weathered the storm, however. “I’ve got good experience, I’ve kept it afloat through good and bad times.” The club has another connection with Pirtek Luton. Justin James, a right back for The Hatters, is the nephew of a Pirtek Luton office worker. “Good player, very good player,” says David. “He’s going to play to a very high standard.” With a mutual self-interest in the club’s success, Pirtek Luton shares David’s hopes.
The EFL League Two Runners Up trophy
UK 0800 38 24 38 ROI 1800 74 78 35 www.pirtek.eu
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