strat plan: advertising & marketing
Fort Myers Beach: Advertising & Marketing Plan. The typical strategic plan as developed by NOISE in partnership with our clients is typically a 60 to 90 day process that results in a multi-media, integrated communications program where all touchpoints are synchronized, harmonized and cumulative in their impact. Per your request, we present our outline for Strategic Plan: Advertising & Marketing here. PHASE ONE: BRAND CAMP | RESEARCH | PLANNING | DELIVERY OF PLAN As defined earlier in the NOISE Brand Realization 5.0 Process, our first efforts would involve Fort Myers Beach’s Brand Camp, at which time we would be meeting with a variety of internal ambassadors and external audiences, toward the understanding, identification and creation of a wholly-integrated annual multi-media plan. Elements of this and other strategic planning would involve:
« Brand Strengths and Weakness « Brand Opportunities « Target Audiences: Geographic, Demographic, Psychographic
« Target Audiences: Identification and Articulation of Various “Personas” (i.e. Active Millenials, etc.) « Baseline Brand Awareness, Across Each Audience Persona or in General: Quantitative, Qualitative or Both « Revenue Goals « Employment Goals « Economic Impact Goals « Fort Myers Beach Tourism: Opportunities for Improvement (Among Stakeholders, Members, etc.) « Media Plan Review « Analysis of Effectiveness of Co-op Advertising Program (If Existing)
« Analysis of Previous Media Plan Effectiveness « Comprehensive Review of Creative Assets « Comprehensive Review of Past Efforts: Successes, Failures, Marginals « Goals Identification for:
« Advertising Effectiveness (Print) « Advertising Effectiveness (Digital) « Advertising Effectiveness (Web)
« Advertising Effectiveness (E-Marketing) « Advertising Effectiveness (Video Marketing) « Advertising Effectiveness (Social) « Advertising Effectiveness (Public Relations) « Advertising Effectiveness (Events, Innovations, Others) « Render of Strategic Plan « Render of Strategic Plan Tactics, Timelines and Responsibilities « Render of Budget « Approved Methods of Reporting, Analytics, Metrics.
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