strat plan: advertising & marketing
Fort Myers Beach: Advertising & Marketing Plan.
PHASE TWO: ADVERTISING & MARKETING STRATEGIES & TACTICS Again, this effort is a partnership between NOISE and client. Per your request, our thoughts:
« Development of Creative Elements Based on Approved Plan, Which Could Include But Are Not Limited To: « Print Advertising « Digital Advertising (Banner, Rich Media, Other)
« E-Marketing Campaign - Past Performance Review of Lists, Opens, Clicks « E-Marketing Campaign – Internal List Marketing (Frequency TBD)
« E-Marketing Campaign – External List Marketing for New Prospects (Frequency TBD) « E-Marketing Campaign – High Value Promotions to Motivate Above New Prospects to Opt In « Outdoor or Out of Home Advertising (As Needed) « Literature Review, Recommendations and Recreation if Needed « Video Marketing Review, Recommendations and New or Updated Creative as Needed « Guestimonials Video Campaign (User Generated Content with Contest)
« Broadcast Advertising – Television (Dependent on Plan) « Broadcast Advertising – Radio (Dependent on Plan) « Niche Marketing Plans, Strategies and Tactics for (examples): « Young Adults « Families « Carefree Couples (Adults Without Children)
« Outdoor Enthusiasts « Adventure Enthusiasts « Athletic Organizations (Sports Marketing) « Meetings & Events « Weddings « Creatiion of Quarterly or Bi-Annual Print & Digital Magazine (See Attached Sample COASTE magazine) « VISIT FLORIDA Advertising Opportunities « VISIT FLORIDA Co-op Opportunities « Weekly Progress Reports Meetings (Telephone) « Monthly Metrics, Analytics and Reports
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