strat plan: pr and communications
Fort Myers Beach: PR & Communications Plan.
PHASE TWO: PUBLIC RELATIONS & COMMUNICATIONS STRATIES & TACTICS
« Creation of 12-Month Calendar of News Releases, Minimum Five Per Month « Target Highest Profile Media Outlets for Unique, Creative, Attention-Getting Story Solicitations « Create or Assist Fort Myers Beach Staff with Weekly Blog Installment (Noticed Almost 8-Month Absence of Installments Until April 2017) « Creation of Minimum Four Fort Myers Beach Correspondents to Serve as Alternating Weekly Niche Target Bloggers for (example): « Young Adults « Families « Adventure Enthusiasts « Carefree Couples « Integrate Blogs Into Video Marketing, E-Marketing, Digital Magazine and Social Media « Identify, Solicit and Partner With Key Social Media Influencers that Reach Our Target Audiences « Create and Attempt to Place Fort Myers Beach Content on High Value Target Websites and Blogs « Review, Update or Create Crisis Communications Plan « Solicit and Assist with Media Fam Tours and Visiting Travel Writers, Sports Groups and Group Tour Operators « Solicit and Pitch North American Travel Writers Association (NOISE is a Member) « Assist with VISIT FLORIDA Media Fam Tours « Concept, Create and Stage PR Events Wherever Possible in Partnership with Fort Myers Beach Staff « Attend Meetings and Provide Reports as Outlined PHASE THREE: ANTICIPATED RESULTS The goal of the NOISE Strategic Plan is to at minimummeet all of your specific goals for each area, based on the measurables that you define, but more likely exceed each goal —resulting in outstanding inquiries, web traffic, brand awareness, brand engagement, brand affinity, bed tax collections and revenues.
Specific to the Public Relations and Communications Plan, NOISE will achieve a minimum of 502 articles or video placements clipped in fiscal year 2017-2018, along with any other goals as determined by strategic planning.
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