strat plan: web plan
Fort Myers Beach:Web Plan. The typical strategic plan as developed by NOISE in partnership with our clients is typically a 60 to 90 day process that results in a multi-media, integrated communications program where all touchpoints are synchronized, harmonized and cumulative in their impact. Per your request, we present our outline for Strategic Plan: Advertising & Marketing here. PHASE ONE: RESEARCH | PLANNING | DELIVERY OF PLAN As defined earlier in the NOISE Brand Realization 5.0 Process, our first efforts would involve Fort Myers Beach’s Brand Camp, at which time we would be meeting with a variety of internal ambassadors and external audiences, toward the understanding, identification and creation of a wholly-integrated annual multi-media plan. Elements of this and other strategic planning relative to the Strategic Web Plan are:
« Review of Past Performance (12-24 Months) Google Analytics Including « Unique Visitor Trends « Returning Visitor Trends « Time on Site Trends « Pageview Trends « Bounce Rate Trends « Entry and Exit Page Trends
« Referral Site Trends « Keyword Analysis « Search Engine Optimization Analysis « Site Speed Analysis « Content Analysis (What to Keep, What to Lose, What to Add) « Video Views Analysis « Organic Ranking Analysis « Review of Past Performance (12-24 Months) Adjunct Marketing and Advertising Including « Paid Search Performance « Retargeting Performance « TripAdvisor Performance « Digital Advertising Performance « Review of E-Marketing Campaigns Performance « Opens, Clicks, Landing Pages « List Optimization « Based on Plan, Identify New Site Needs, Overall Strategy, Niche Strategies « Identify Strategic Plan for Creation, Build, Test, Implementation, Launch and Budget « Identification of Success Measurements With Plan
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